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Pile and Co. to Run L.L. Bean Review
CHICAGO L.L. Bean has tapped consultancy Pile and Co. to lead a review of its estimated $20 million account, following a split with five-year incumbent Martin/Williams, sources said. The Omnicom shop confirmed it will no longer work on the business. Agency CEO Steve Collins said in a statement, “In 2004, Bean had its second consecutive year of record sales, and new customer acquisition was the largest ever, so it’s strange … they want to move in a different direction.”
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