Coke Seeks Ideas in Britain, McCann U.K. CEO Resigns
NEW YORK—The Coca-Cola Co. is soliciting ideas from London boutique Mother on brand Coke for the U.K. market, sources said. Mother and Coke’s lead agency there, McCann-Erickson, were briefed by the client before Christmas, sources said. The client bows its “Real” campaign in North America today, created by WPP Group’s Berlin Cameron/Red Cell, which replaced McCann as lead creative agency on the brand in the fall. Mother is already on the Coke roster, handling creative for Lilt and other brands. Neither McCann nor Mother executives could be reached. A client rep declined comment. Separately, McCann’s U.K. chairman and CEO Tamara Ingram resigned after14 months on the job, a representative in the New York office confirmed. Ingram joined McCann in October 2001 after more than 15 years at Saatchi & Saatchi, where she was most closely associated with Procter & Gamble. The rep declined comment on who would replace Ingram.
Gateway Taps Sony Exec for Marketing
LOS ANGELES—T. Scott Edwards, svp in the brand and creative consumer communications group at Sony Electronics, is leaving to become evp of the consumer marketing segment at Gateway computers in Poway, Calif. Before Sony, he was an account executive at Leo Burnett in Chicago. Arnell Group in New York is the incumbent on Gateway’s $180 million creative account. Media is with Initiative Media North America in Los Angeles. Edwards’ duties at Sony will be absorbed by Ken Dice, svp, consumer marketing communications and Young & Rubicam’s day-to-day contact at the Park Ridge, N.J., client. Y&R in New York has handled the estimated $120 million electronics account since 1998.
Schulman Joins Universal McCann
NEW YORK—Universal McCann tapped Alan Schulman as svp, creative director, a new post, the agency said. Schulman joins from Interpublic Group’s Futurebrand. IPG also owns UM. Schulman reports to Robin Kent, worldwide chairman and CEO of UM. Schulman was global executive director of media and entertainment at Futurebrand, where he helped create media initiatives in ITV, video-on-demand and broadband for clients such as Microsoft and AOL Time Warner.
BBDO Exec Joins Startup Consultancy
CHICAGO—Mary Van Note has left BBDO in Minneapolis, where she was director of strategy, to become a partner in Red, a consultancy formed last fall. Former Fallon account services director Maggie Shea and group account director Beth Perro-Jarvis launched Red in October. Van Note will continue to work with BBDO on a project basis.
Publicis Cuts 27 Percent of D’Arcy N.Y. Staff
NEW YORK—As Publicis Groupe dismantles D’Arcy Masius Benton & Bowles this month, sources said approximately 80 employees—about 27 percent of the 300-plus New York staff—have been let go since the holidays. According to sources, up to 200 people were originally slated to lose their jobs, but the holding company has managed to place some staffers on accounts that went to sibling agencies such as Saatchi, The Kaplan Thaler Group and the Publicis agency network, sources said. A D’Arcy rep did not return calls seeking comment.
Hill, Holliday Returns With Clydesdales
CHICAGO—A TV spot for Budweiser that shows two teams of Clydesdales squaring off for a football game was created by Hill, Holliday, Connors, Cosmopulos in Boston. The spot ran during NFL playoff games Jan. 5-6. A rancher notices the horses gathering around a football and flips a coin to start the contest. “Enjoy the game,” reads the copy. The Boston shop joined Anheuser-Busch’s roster last year with a spot for the Super Bowl that also featured the Clydesdales.
Dion to Appear in B&W Ads for Chrysler
DETROIT—TV spots from BBDO for Chrysler featuring Celine Dion were shot in black and white at the suggestion of Peter Arnell of the Arnell Group in New York, said Jim Schroer, evp of Chrysler Group global sales and marketing. Arnell, whose shop is—like BBDO—part of Omnicom Group, orchestrated the deal between the singer and Chrysler. Print ads are also in black and white. Dion sings songs from her upcoming album in the spots. Separately, Chrysler will discontinue the 12-page advertorial section it has been running in Martha Stewart Living, Schroer said, though it will continue to place ads in the magazine.
Y&R in Chicago hired Doug Ryan as managing partner and chief marketing officer in charge of business development, a new post. He reports to Kary McIlwain, Y&R Chicago’s president and CEO. Ryan will also serve as the global account manager on Jim Beam Brands. Previously, Ryan was vp of global marketing and sales at UNext in Deerfield, Ill., a company that develops online-business-education courses. … El Pollo Loco has cut to six shops in its $7 million review, the client said. Advancing are Bulldog Drummond in San Diego; Hispanic roster shop cruz/kravetz:Ideas in Los Angeles; Grey and Suissa Miller, both in Los Angeles; Krueger in Torrance, Calif.; and Y&R in Irvine, Calif. The review is being led by Effective Marketing Strategies in Surprise, Ariz. … ConocoPhillips has awarded Dailey & Associates creative duties for its $20 million consolidated ad account, the shop said. The West Hollywood, Calif., IPG shop, which handled Phillips’ retail account prior to the company’s August merger with Conoco, bested Conoco roster shops Fogarty Klein Monroe in Houston and Campbell-Ewald in Warren, Mich. IPG’s Initiative Media in Los Angeles won media duties. … FKM in Houston won Garden Ridge’s $15 million ad account without a review, sources said. Publicis in Mid America in Dallas was the incumbent.
Coke Seeks Ideas in Britain, McCann U.K. CEO Resigns