IPG Fills New Chief Risk Officer Post
NEW YORK—Interpublic Group has elevated svp, financial administration Thomas Dowling to chief risk officer, a new post. Dowling, 51, will lead the integration of the company’s risk-management functions, including internal audit, real estate insurance and shared services. Previously, he reported to IPG CFO Sean Orr. In Dowling’s new role, he reports to both Orr and—on financial-controls matters—the company’s board of directors. IPG, beset this year by a ballooning accounting imbalance and earnings shortfalls, said the move was designed to strengthen corporate governance.
Hodes Favored for $30 Mil. NYPD Account
NEW YORK—The New York City Police Department’s contract unit has recommended that Omnicom Group’s Bernard Hodes Group in New York be selected to handle the creative work for its estimated $30 million, five-year assignment to boost recruitment, sources said. The decision is expected to be finalized after Jan. 1. The other two finalists were Omnicom’s TBWA\Chiat\Day and Wolf Group, both in New York.
Campbell’s Breaks New Ads, Names Marketing Exec
NEW YORK—Omnicom’s BBDO in New York last week unveiled new ads in its “Campbell Soup and you” campaign touting its improved condensed soups. A TV spot shows a son telling his mom she’s made a better soup. She credits Campbell Soup, whose condensed line now has “20 percent more beef, 20 percent more letters and more vegetables,” a client representative said. The client spent $245 million in U.S. media last year, according to CMR. The company also named Jay Gould chief marketing officer for its Pepperidge Farm division, a new post. WPP Group’s Young & Rubicam in New York handles Pepperidge Farm’s advertising. Gould was most recently at the Coca-Cola Co., in its global marketing division.
Coors Makes Draft Choice Official
CHICAGO—DraftWorldwide’s first work for Coors Brewing is set to launch in early 2004, the agency said. Spending is estimated at $15-20 million. The IPG-owned Chicago shop was enlisted as the Golden, Colo., brewery’s secondary promotions agency, following a review that included the Tracy Locke Partnership in Dallas and 141 Communicator in Chicago. Coors’ lead promotions agency is Omnicom’s Integer Group in Denver. Draft and Coors had been in contract talks for several weeks.
Ogilvy Bolsters Creative Department
LOS ANGELES—WPP’s Ogilvy & Mather has added several staffers to its creative department. Gavin Milner has joined the Culver City, Calif., shop as executive creative director. Milner, 37, had been freelancing for Ogilvy in Culver City since July. Prior to that, he freelanced for Ogilvy in New York. Milner reports to the shop’s chief creative officer, Dan Burrier, and the duo will oversee all of the shop’s accounts. Last week, Ogilvy also added former Wieden + Kennedy copywriter Simon Mainwaring as a creative director on Motorola. He teams with creative director Phillip Squier, who joined Ogilvy in July after serving as senior art director at Fallon in New York.
Fallon Cuts 16 Staffers
CHICAGO—Fallon in Minneapolis laid off 16 employees, or less than five percent of its staff. An agency representative attributed the cuts to the sluggish economy. The representative said the cuts were not directly related to the departures of two clients: Timex and Nikon, worth an estimated $25 million in combined billings.
Burnett to Study Consumers for The Gap
CHICAGO—Publicis Groupe’s Leo Burnett in Chicago leveraged its relationship with former Disney executive Paul Pressler, now president of The Gap, to pick up a strategic branding assignment from the retailer’s Gap and Banana Republic stores. In-house marketing teams for each brand will continue to work with outside agencies on advertising, the San Francisco-based client said.
Secret Weapon Unveils New Jack in the Box Ads
LOS ANGELES—Jack in the Box’s ad icon, part clownish mascot and part serious CEO, introduces new menu items in a new campaign for the client. Two spots from Secret Weapon Marketing in Santa Monica, Calif., feature the chain’s “founder,” Jack, who has been central to the San Diego-based company’s marketing. One spot, introducing the Chipotle Chicken sandwich, shows Jack visiting a Hispanic produce market in search of new ingredients.
Hearst Communications’ San Francisco Chronicle has cut to three in its review for its $3-4 million account: independent Rives Carlberg in Houston; IPG’s FCB in San Francisco; and the Omnicom team of DDB and Direct Partners Group, both in San Francisco, the client said. … Shell Oil Co.’s consolidation of its U.S. ad business with WPP’s J. Walter Thompson is nearly complete. The Houston firm recently awarded JWT’s Houston office another major piece of its business—the estimated $30 million corporate account. The business was at CNSG in Columbia, S.C., formerly Chernoff/Silver & Associates. There was no review. JWT currently handles the accounts of the company’s lubricants, chemicals, natural-gas utility business and Shell Oil Products U.S. … Officials from the Bahamas Ministry of Tourism will visit Mullen and Martin/Williams this week before choosing a shop to handle its $10-15 million account, a client representative said. Omnicom’s M/W in Minneapolis and IPG’s Mullen in Wenham, Mass., last week advanced from a group of semifinalists that included Fallon in Minneapolis and New York, and HDC in Ft. Lauderdale, Fla. Client officials wish to meet with the teams that would work on their business before naming a winner; no formal presentations are scheduled.
IPG Fills New Chief Risk Officer Post