Wing Becomes Head of Nielsen Division
NEW YORK—Andrew Wing has been named president and CEO of VNU’s Nielsen Entertainment, a newly created division of VNU Media Measurement & Information. Wing, 47, will be responsible for growing new business in the U.S. and internationally, as well as developing new products and services within the entertainment industry. He previously was ACNielsen’s managing director. VNU is the parent company of Adweek.
EchoStar Taps TMPG for $60 Mil. Media Account
NEW YORK—EchoStar Communications has awarded its estimated $60 million media planning and broadcast buying account to independent TMPG in White Plains, N.Y., the client said. The decision follows a review that involved Omnicom Group’s OMD and Publicis Groupe’s Zenith Media, both in New York, and Horizon Media in Los Angeles, sources said. Aegis Group’s Carat in Los Angeles had handled broadcast buying; Omnicom’s Novus Print Media in Plymouth, Minn., continues to oversee print buying.
Boston Market Reviews $20 Mil. Business
LOS ANGELES—Boston Market is in the final stages of a review for its creative account, the client said. Sources said the business, currently handled by Interpublic Group’s Suissa Miller in Los Angeles, is budgeted at about $20 million. The review involves five undisclosed agencies, including the incumbent, sources said. A Sussia Miller representative referred calls to the client. Previous ads carried the theme, “Slow down,” and featured images of families enjoying leisurely dinners. The chain, acquired by McDonald’s Restaurant Corp. three years ago, has been closing underpreforming units since the acquisition.
Initiative Hires Former FCB Exec to Run Midwest
CHICAGO—Initiative Media North America named former Foote, Cone & Belding worldwide media director, Fred Wray, a evp, managing director of Initiative Media, Central Region. Wray, 47, will be based in Chicago and oversee the IPG media network’s operations in Chicago, Cleveland and Dallas. Most recently, Wray was chief marketing officer of ewireless. At Initiative, he replaces Will Howard, who was dismissed.
Cliff Freeman Takes Value City Assignment
NEW YORK—Cliff Freeman and Partners won an assignment from Value City Department Stores, the client said. The Columbus, Ohio-based company owns Value City, Schottenstein Stores, DSW Shoe Warehouse and Filene’s Basement. The Value City and Filene’s brands have been handled in-house; SBC Advertising in Westerville, Ohio, had DSW on a project basis. Value City spent about $50 million combined on its brands in 2001, according to CMR. Cliff Freeman in New York pitched with Ft. Laud erdale, Fla.-based Zimmerman & Partners, sources said. Executives at both agencies declined comment.
Zenith Optimedia Revises Ad Forecast Upward
NEW YORK—In its latest advertising spending forecast, Zenith Optimedia Group has revised its expectations to a decline of 0.3 percent to $220 billion in 2002 from last year, compared to its previous forecast of a 0.5 percent decline in spending in the world’s seven largest ad markets. In the U.S., spending will decline by 0.1 percent, to $135 billion in 2002, according to Zenith. Last June, Zenith predicted 2002 U.S. spending will decline by 1.2 percent.
Publicis Revenue up 2 Percent in First-Half 2002
NEW YORK—Publicis revenue increased about 2 percent to $1.18 billion in the first half of 2002, compared to the same time a year ago, the Paris-based holding company reported Tuesday. Publicis, expected to close its acquisition of Bcom3 this week, attributed the results to a restructuring undertaken in 2001. Billings increased nearly 29 percent to $9.7 billion, compared to the same time a year ago.
DiNoto Lee Founder Lands at Coke
NEW YORK—Esther Lee, founder and principal of New York shop DiNoto Lee, has left the agency to become chief creative officer, North America for Coca-Cola Co., a new position. Lee, who started last week, will work closely with U.S. agencies handling Coke business, including McCann-Erickson, Wieden + Kennedy, Ogilvy & Mather, Lowe and Berlin Cameron/Red Cell. Lee will work across all brands, including Classic Coke, Sprite and Powerade. She reports to Chris Lowe, chief marketing officer for North America.
The New York City Police Department is negotiating with one of four agencies contending for its estimated $30 million, five-year creative assignment to boost recruitment, sources said. Sources identified three of the four contenders: Bernard Hodes Group and TBWA\Chiat\Day, both Omnicom shops, and Wolf Group. The companies, all New York, declined comment. The negotiations are due to end within the next two weeks, sources said. … Hill, Holliday, Connors, Cosmopulos in Boston is preparing to break a major fall campaign for CVS, introducing the brand in new markets such as Illinois, Florida, Arizona and Nevada. The IPG agency won media chores on CVS’ $35 million account following a review that also included Grey Global Group’s MediaCom, WPP Group’s Mediaedge:cia and Publicis and Cordiant Communications’ Zenith Media, all New York. Hill, Holliday also handles CVS’ creative. … WPP’s Young & Rubicam has retained the $25-35 million Nascar account, a client executive said. Nascar had sought ideas from DDB in Chicago and The Martin Agency in Richmond, Va., sources said. … MediaPort in New York, the company formed in April 2001 by WPP, Omnicom and IPG, has lost the backing of its patrons and shut down, as its owners explore the purchase of Donovan Data Systems.
Wing Becomes Head of Nielsen Division