2 Left in $50-60 Mil. Advance Auto Agency Search
CHICAGO—Two shops have advanced in the review for Advance Auto Parts’ $50-60 million account, sources said. Cramer-Krasselt, Orlando, Fla., and Fogarty Klein Monroe, Houston, are still contending. Cut were Martin/Williams, Minneapolis, and Barkley Evergreen & Partners, Kansas City, Mo. A decision is due this month. Incumbent The Martin Agency, Richmond, Va., did not compete.
Cut Due for $30 Mil. Bausch & Lomb Account
NEW YORK—Bausch & Lomb executives last week visited agencies vying for its $30 million North and South America account, sources said. A cut to two is due this week. In the race: WPP’s J. Walter Thompson, Omnicom’s BBDO, Cline, Davis & Mann and IPG’s Gotham, pitching with sibling shops Torre Lazur McCann Healthcare and Weber Shandwick. All shops are in New York. Pitches will be held Sept. 20 at the client’s Rochester, N.Y., headquarters, a source said. New York consultancy Joanne Davis Consulting is managing the search.
Ogilvy, JWT To Share MGD
CHICAGO—Miller Lite agency WPP’s Ogilvy & Mather picked up assignments for Miller Genuine Draft following a creative faceoff with MGD shop WPP’s J. Walter Thompson. JWT was also given new assignments for the $50 million brand, a representative for Miller Brewing said. Miller said JWT, whose Chicago office was assisted by New York in the pitch, remains lead agency.
Decision on Novartis’ Zelnorm to Come This Week
NEW YORK—A decision in the $100 million creative review for Novartis’ Zelnorm is expected this week, sources said. Finalists are Cline, Davis & Mann and IPG’s Deutsch, both New York, said sources. Pending FDA approval, a direct-to-consumer campaign for the drug could launch next year, said a source.
WPP: First-Half Revenue Down 2 Percent
NEW YORK—Worldwide revenue at WPP Group fell 2 percent, to $2.83 billion, in the first half of 2002 compared with the same period last year. Overall operating margin, before goodwill and impairment, fell 1.3 percent to 13 percent for the first half. For the year, WPP has retreated from its previous margin goal of 15 percent. Analysts now anticipate a figure between 13 and 14 percent.
Richards Readies for Hyundai Campaign Launch
DALLAS—The Richards Group has its Hyundai account teams in place as it prepares for the Oct. 16 launch of dealer and factory creative. The campaigns will take a new “overarching direction” and incorporate a new tagline, both of which the Dallas shop pitched to Hyundai Motor America during its review, principal Dale Hruby said. Richards hired Steve Cannon, a former automotive consultant, as national account director for the dealer business. Cannon reports to Hruby.
Burnett Brings Back “Anticipation”
CHICAGO—Bcom3’s Leo Burnett is resurrecting the “Anticipation” theme to back a campaign for H.J. Heinz’s Easy Squeeze ketchup bottle. In a teaser campaign set to break in mid-September, the Carly Simon song plays as people wait for ketchup to pour. Onscreen text reads, “Tired of waiting.” The ads advance a fall effort behind the new “upside down” bottle. Burnett developed the “Anticipation” theme in the mid-1970s.
Temerlin McClain Breaks Subaru Baja Work
DALLAS—Temerlin McClain bows its first spot for Subaru of America’s new Baja vehicle in movie theaters Friday. The execution showcases the versatility of the Baja with quick flashes of objects that are sitting in the cargo bed, including a harp and a movie camera. Special effects give the vehicle a 3-dimensional feel. The ad touts the hybrid as “The world’s first multiple choice vehicle.” The cinema spot will run through Sept. 26 in 65 U.S. markets, as well as on network and cable stations. Spending is estimated at $20 million.
Zimmerman, Cliff Freeman Reteam for Store Pitch
ATLANTA—Zimmerman & Partners and Cliff Freeman and Partners have teamed up to pitch Value City Department Stores’ estimated $50 million account, sources said. The partnership follows the agencies’ unsuccessful joint pitch for The Wiz account earlier this year and represents another test of compatibility. Zimmerman is looking to acquire Freeman this fall. Teams from Zimmerman’s Fort Lauderdale, Fla.-based Omnicom operation and Freeman’s New York shop have already made a presentation to Value City, sources said. The business is now mostly in-house.
GlobalHue chief creative officer Kevyn Lewis was promoted to president, reporting to CEO Don Coleman. Lewis, based in Southfield, Mich., will continue to run the creative department as well as oversee several other areas at the agency and chair the new-business team. … 7-Eleven is looking for a new vp of advertising and marketing, a post that has been vacant since the mid-August departure of Bob Merz, who left “to pursue other options,” the client said. … Grey Global Group’s MediaCom has been tapped to handle Allergan’s Refresh Eye Drops brand’s $15 million media buying account, without a review, sources said. MediaCom already handles media buying and planning for the Irvine, Calif.-based pharmaceutical company’s Botox brand. … A total of 26 people were laid off at Omnicom shops BBDO and DDB in Chicago. DDB laid off 19 employees, or about 3 percent of its staff, due to the loss of Qwest’s $100 million account. At BBDO, seven people, or 4 percent of the staff, were let go. The cuts were expected after the agency lost $20-25 million Allied Domecq business in July.
2 Left in $50-60 Mil. Advance Auto Agency Search