Maytag Set to Tap Universal McCann for $100 Mil. Biz
LOS ANGELES—Maytag Corp. is expected to name Universal McCann, New York, the winner in its $100 million media buying consolidation, sources said. The Interpublic Group media network is one of four finalists, competing against Publicis Groupe’s Zenith Media, New York, and Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago. David Miller, senior director of brand management for Maytag appliances, confirmed the Newton, Iowa-based marketer was in final negotiations with an agency, but wouldn’t provide any other details. UM declined comment.
Coyne Exits Bates to Start New Venture
NEW YORK—Kevin Coyne, evp and director of media and new technologies at Bates, has left, the agency said. Coyne’s departure comes as Bates Media is folded into Optimedia. That process, which began during the upfront market when Bates Media teamed up with Optimedia, is expected to be complete by late fourth quarter or early 2003. Optimedia is part of Zenith Optimedia Group, which is 25 percent-owned by Cordiant Communications Group, parent of Bates. Coyne is exiting Bates to open his own business outside the communications field, the agency said. Coyne did not return phone calls.
FCB Wins $35 Mil. Trane Air Conditioning Duties
NEW YORK—Trane HVAC Systems & Equipment, a division of American Standard, has consolidated its commercial and residential air conditioning account at Foote, Cone & Belding in New York, the client confirmed. The shop beat out four other contenders, including New York shops Kirshenbaum Bond & Partners and OgilvyOne. Overall billings for the integrated account are estimated at $35 million, according to sources. Residential and commercial ad duties were previously split between The Richards Group in Dallas and Carmichael Lynch in Minneapolis, respectively. Sources said CL, which continues to handle American Standard’s plumbing account, and Richards did not participate in the review. BrandPower Partners, Hattenfield, N.J., is the consultancy that managed the search.
Lápiz Lands Wrigley Hispanic Work
CHICAGO—Wm. Wrigley Jr. Co. named Bcom3 agency Lápiz its first-ever Hispanic marketing agency, following a review of undisclosed contenders. The Chicago-based shop will develop marketing programs aimed at the U.S. Hispanic population for the Chicago company. Billings were not disclosed. OMD—the media company for Wrigley lead agency BBDO Chicago—will handle media duties for the Lápiz assignment.
Leo Burnett Takes Stake in Amazon Advertising
CHICAGO—Leo Burnett in Chicago acquired a 35 percent stake in Amazon Advertising, which made its name creating advertising that targets women. The two agencies share a client in Procter & Gamble, for whom Amazon has been creating ads for Naturella, a feminine-hygiene product that is expected to roll out in Latin America, sources said. The San Francisco shop is utilizing Burnett’s network for the launch. Amazon is expected to remain separate and independent from Burnett, with founders Millie Olson continuing as president and Lynda Pearson continuing as creative director. Amazon claims 20 employees and $25 million in billings.
Wide Eye Marketing to Launch Tobacco Campaign
BOSTON—Mason & Madison’s Wide Eye Marketing is preparing to launch a print campaign for U.S. Smokeless Tobacco Co., manufacturer and marketer of the Skoal and Copenhagen brands. One ad from the New Haven, Conn.-based agency, promoting Skoal’s new berry-flavored tobacco, shows a surfer riding a wave and encourages retailers to “impact your sales with a bold new splash.” The ads will run in retail trade publications.
Miller Brings Message of Responsibility to Airlines
CHICAGO—Miller Brewing Co. will air an in-flight commercial on all domestic flights for Delta and United Airlines during July. The 90-second spot promotes Miller’s “Live Responsibly” campaign and features the Milwaukee brewer’s president and CEO, John Bowlin, and the president of the National Fraternal Order of Police, Steve Young. The ad was created by Capital Media Network, a corporate production company in Pompano Beach, Fla.
Brown-Forman does not plan a review for its Finlandia Vodka brand at this time after splitting with Bozell last week, according to Jane Maas, a consultant for the company. The spirits marketer intends to use print and out-of-home executions developed by the New York shop, and they are due to break within the next few months, said Maas. Future plans for the account have not yet been determined, Maas said. … Will Keyser later this month will join Hill, Holliday, Connors, Cosmopulos as communications director, according to Mike Sheehan, president of the Interpublic Group shop. Keyser has served as spokesman for U.S. Congressman Marty Meehan (D., Mass.). He will succeed Hill, Holliday svp, communications Eric Fehrnstrom, who left in March to work as an advisor and spokesman for Massachusetts Republican gubernatorial candidate Mitt Romney. Separately, Hill, Holliday agreed to acquire independent agency Frankfurt Balkind and will merge the 70-person shop with its New York operations. … Bennett+Dunne Integrated Marketing, Framingham, Mass., was chosen for ad duties by Bryant College in Smithfield, R.I., for an estimated six-figure assignment that includes radio, print and direct. … The New York Knicks has awarded its $2 million advertising account to Rapp Collins in New York, sources said. The other finalist in the review was directDeutsch. New York consultancy MatchWorks managed the process.
Maytag Set to Tap Universal McCann for $100 Mil. Biz