MediaCom Wins $165 Mil. Royal Dutch/Shell Biz
NEW YORK—Grey Global Group’s MediaCom has won Royal Dutch/Shell Group’s $165 million global media buying and planning account, which includes a global corporate assignment. The London shop will begin handling the Dutch oil giant’s business by May 2002. MediaCom beat incumbent Tempus’ CIA Medianetwork, WPP’s The Media Edge and Interpublic Group’s Initiative Media.
Eli Lilly Cuts to 3 in $70 Mil.-Plus Review
LOS ANGELES—Eli Lilly and Co. in Indianapolis has narrowed to three agencies for its $70 million-plus media buying business, sources said. Making the cut are Bcom3’s Starcom in Chicago, WPP’s The Media Edge in New York and one undisclosed shop. Interpublic Group’s DraftWorldwide in New York is the incumbent.
FCB Holds On to $60 Mil. Boeing Account
CHICAGO—Foote, Cone & Belding here retained the Boeing account, besting J. Walter Thompson and BBDO. Boeing initially projected an ad budget of $72 million, but that figure is being reduced in ongoing budget meetings due to setbacks following Sept. 11 and the loss of a government bidding competition. FCB in Seattle is the incumbent.
Starz Gives TBWA\Chiat\Day $40 Mil. Business
SAN FRANCISCO—Starz Encore Group has awarded its $40 million creative account to TBWA\Chiat\Day in San Francisco. The Englewood, Colo.-based company provides cable TV and premium satellite movie channels. The other finalist was McCann-Erickson in New York. Incumbent The Richards Group in Dallas did not defend. Media duties are handled by Media Planning in New York.
Toyota Taps Burrell for up to $40 Mil. in Ad Duties
CHICAGO—Toyota Motor Sales USA selected Burrell Communications as its first African American shop following a review. The review was part of a settlement Toyota reached to avoid a boycott orchestrated by the Rev. Jesse Jackson’s PUSH organization in response to a print ad from lead Toyota shop Saatchi & Saatchi showing a gold inlay of a RAV4 in the tooth of a black man. Toyota is expected to put up to 10 percent of its $400 million ad budget into minority efforts.
Jean-Michel Carlo to Leave Havas
BOSTON—Jean-Michel Carlo, chairman and CEO of Havas’ Diversified Agencies Group and an executive committee member, last week resigned from the French holding company. His departure had been somewhat expected, as the DAG unit is being dismantled.
Modernista! Adds Avon, to Unveil Holiday Gap Ads
BOSTON—Modernista! last week added global creative chores for Avon Products’ “Let’s talk” ad initiative, previously handled in-house. Spending for the effort may reach $30 million. Separately, Modernista! on Nov. 15 will break a holiday campaign for San Francisco clothing retailer Gap with the new tagline, “Give your gift.” In TV spots, singers who include Seal and Sheryl Crow wear Gap sweaters and perform acoustic versions of the ’70s Supertramp staple “Give a Little Bit.”
Delta Returns to the Air
CHICAGO—Delta Air Lines returned to advertising last week with a campaign from Leo Burnett tagged, “Person to person.” The campaign, the Atlanta-based airline’s first since Sept. 11, retains the customer focus of past efforts but stresses personal contact, with fliers eager to travel to deliver gifts or nail a business contract. TV spots are running in cities that include New York and Atlanta.
McKinney Gives A4 a New Ride
ATLANTA—”Suddenly, every ride is exciting” is the tagline of McKinney & Silver’s new campaign for Audi’s redesigned A4. Two 30-second TV spots feature film noir setups and humor. One spot opens with a man speaking on a phone. He disappears in his A4 into downtown Los Angeles at night, driving past a mysterious man in a trench coat. The trip’s purpose: to pick up a pizza. The TV spots will air through fall on network and cable stations.
Novenstern Jumps to Deutsch
LOS ANGELES—Larry Novenstern has joined Deutsch as svp/director of national buying, a new post. Novenstern was previously at BBDO, where he worked on Pepsi, Visa and other national accounts as svp/director of sports marketing services. At Deutsch, Novenstern will run a national broadcast operation that bills about $500 million from clients that include Revlon and Mitsubishi.
Five or six agencies are contending for the estimated $25-30 million 7-Eleven account: GSD&M in Austin, Texas; Deutsch in Los Angeles, Wieden + Kennedy in New York, The Richards Group in Dallas, which has handled some of the client’s work in the past, and one or two undisclosed agencies. … Adobe Systems has awarded Goodby, Silverstein & Partners its $20 million ad account. Incumbent Young & Rubicam in San Francisco had withdrawn from the review. … Reebok last week assigned roster shop Arnell Group an estimated $10-15 million in brand business: the Classics footwear line from Bartle Bogle Hegarty and some men’s footwear brands handled by Berlin, Cameron & Partners. … Messner Vetere Berger McNamee Schmet terer/Euro RSCG won Reckitt Benckiser’s $10-15 million condiment account following a review, sources said. Incumbent Warwick Baker O’Neill in New York closed in July.
For the Record
Fallon in New York did not participate in the review for Avon’s Becoming account, as reported [Adweek, Nov. 5].
MediaCom Wins $165 Mil. Royal Dutch/Shell Biz