Berlin Wins New York Life
NEW YORK–Berlin, Cameron & Partners has emerged as the winner of the the creative portion of New York Life Insurance Co.’s estimated $30 million account. Berlin bested Ammirati Puris Lintas and Grace & Rothschild, both in New York. A media agency has not been chosen, said Karen Finkston, a client representative. DeWitt Media here was pitching that portion of the account in conjunction with Berlin. APL and Grace also presented media strategies. Finkston said there was no timetable for selecting a media shop.
BBH Will Stir Lipton’s Soups
NEW YORK–Unilever, as expected, confirmed that Bartle Bogle Hegarty here has won an assignment from its Lipton division [Adweek, July 5]. “They have a single strategic assignment for which they are working for Lipton foods,” said a representative. The task is in Lipton’s culinary area, which includes soups, side dishes and salad dressings. Billings are about $20 million.
Grey Launches G Whiz Subsidiary
NEW YORK–Grey Advertising last week officially launched G Whiz, a wholly owned subsidiary specializing in marketing to consumers under 20. The shop is headed by president Barbara Martino, 37, who was senior vp of account management at Grey. Open since January, the shop has 12 employees and about $20 million in billings from such clients as Elmer’s glue and Reebok. G Whiz will have no significant role on Grey’s $60 million Hasbro account.
Gorman Named to Merrill Lynch Post
NEW YORK–Merrill Lynch & Co. has named James Gorman executive vp and chief marketing officer, a new post, effective July 19. Gorman will helm the brokerage giant’s worldwide marketing strategies. Gorman, 40, joins Merrill Lynch from McKinsey & Co. in New York. He will oversee marketing activities for Merrill Lynch’s online brokerage, due to launch this fall. The rollout will be backed by ads from lead shop J. Walter Thompson, New York. Paul Critchlow, svp, marketing/communications, will continue to oversee advertising.
Levitz Loves it at HDC
ATLANTA–Levitz Furniture awarded its broadcast and print creative account to Harris Drury Cohen, Ft. Lauderdale, Fla., with billings estimated at $25 million. HDC beat finalists HMS Partners in Minneapolis and Yaffe & Co. in Detroit. TN Media in New York will continue to handle media, which was not in review. Incumbent shop Bozell Retail, New York, did not participate. The company spent about $50 million on ads last year.
Cordiant Reports Revenue Gain
NEW YORK–Cordiant Communications Group, London, reported that revenue for the first five months of the year rose 7.8 percent, compared with the same period last year. The company, parent of Bates Worldwide, saw its strongest gains in North America and Europe, with new-business wins totaling $200 million. Cordiant said it’s on track for revenue growth at least in line with the market and a 10 percent operating margin.
MVBMS Adds 4 Creatives
NEW YORK–Messner Vetere Berger McNamee Schmetterer/Euro RSCG has named four new creative directors on Intel. The agency here lured Simon Nickson and Drummond Berman from sister shop Cohn & Wells Partners/Euro RSCG, San Francisco, where they had worked on Microsoft and Sony. The team will handle Intel’s business-to-business account. The agency also promoted Walt Connelly and Larry Silberfein to creative director for Intel’s $100 million North American consumer business. All four will report to Michael Lee and Paul Wolfe, global creative directors on the business.
Lowe & Partners Worldwide has launched in Japan through a partnership with Standard Advertising. Lowe holds a minority stake in the new joint venture company, called Lowe & Partners/Standard, which opened in Tokyo last week DeWitt Media, New York, has won media buying duties for cable channel Bravo, worth an estimated $10 million. A review for a creative agency is ongoing, sources said. Both duties had previously been handled in-house TBWA/Chiat/Day, Playa del Rey, Calif. was tapped for the estimated $15 million account of BizRate.com, a provider of merchant ratings and information to help shoppers buy goods online. The win followed a review of five other undisclosed shops
Fogarty Klein & Partners in Houston, has won the $40 million Texas Lottery account, besting McCann-Erickson in Houston, Ogilvy & Mather in Dallas and Regian & Wilson in Fort Worth. Incumbent GSD&M, Austin, did not participate in the review Della Femina/Jeary and Partners, New York, has landed the trade ad account for Country Home magazine. Billings were not disclosed. The new account comes a month after Meredith Publishing Group, which owns Country Home, tapped the New York shop to develop a branding campaign Reebok International has named Christopher Lee brand creative director, a new post. The former buying and creative director at U.K. retailer Wade Smith Ltd. becomes the “right-hand man” to Angel Martinez, Reebok’s executive vice president and chief marketing officer Blazing Paradigm has been awarded the $6 million national advertising account for matchmaking service SocialNet.com, Mountain View, Calif., without a review. The agency will break a branding campaign later this year that will include TV, print, radio and online executions Hard Rock Cafe International has hired O’Connor Kenny in Memphis to handle a summer marketing program for the restaurant chain. The other agency that vied for the business was Fountainhead in Atlanta. Billings were estimated at $4-6 million Ornelas & Associates has become the first lead Hispanic agency for Nissan. The Dallas shop bested del Rivero Messianu Advertising, Coral Gables, Fla., and Casanova Pendrill Publicidad, Irvine, Calif., to win the $3-4 million account.
Berlin Wins New York Life