Royal Caribbean Steers to Arnold
BOSTON–Arnold Communications has won the $33 million account of Royal Caribbean Cruise Line, said sources. Arnold beat Temerlin McClain, Irving, Texas, and incumbent McKinney & Silver, Raleigh, N.C., in the final round. A separate review is still under way for Royal sibling Celebrity Cruises, an account worth $35 million.
Lowe Group Rebrands Octagon
NEW YORK–The Lowe Group’s sports marketing and entertainment unit is rebranding itself under the name Octagon. Lowe had used Octagon since it launched the division in 1997, but also kept the names of firms it acquired (i.e., Koch Tavares in Brazil). Octagon will split into four units (Octagon Marketing, Octagon Athlete Representation, Octagon CSI and Octagon Motorsports). The global entity now claims billings of $700 million. “We really have been brought up on research and how to use that to build a brand,” said Lowe Group CEO Frank Lowe.
TV Spots Tout Web Sites’ Benefits
NEW YORK–Two shops unveil TV spots this week focusing on the Web sites of two bricks-and-mortar clients. Cliff Freeman and Partners airs an ad to drive traffic to the Staples site in a campaign it calls “Your online office manager.” Staples spent about $80 million last year. Separately, Foote, Cone & Belding is doing the same for $26 million client Alamo Rent-A-Car. The “Drive Happy” campaign touts the benefits of a vacation car rental online.
Domino’s Pizza Slates Meetings With Shops
DETROIT–Domino’s Pizza has scheduled meetings with some 10 agencies after abruptly calling a review last week on its $120 million account, now at Campbell Mithun Esty in Minneapolis. The client said it was an “appropriate time” for a review and denied the move was prompted by dissatisfaction with CME’s creative work. Domino’s had cut short CME’s “Delivering A Million Smiles A Day” campaign in favor of work from ethnic shop Don Coleman Advertising here. CME will participate in the review, which should wrap up by year’s end. Media buying and planning will remain at J. Walter Thompson here.
Goodby Wins Grand Athena Award
NEW YORK–Goodby, Silverstein & Partners, San Francisco, won the $100,000 grand prize at the Newspaper Association of America’s 1999 ATHENA Awards for creativity in newspaper ads. Goodby’s humorous work for Hewlett-Packard was honored. The Martin Agency, Richmond, Va., was the night’s top winner, with 12 prizes, including golds for Saab and Vertex Pharmaceuticals ads.
Emmerling Breaks $100 Mil. in Brokerage Ads
NEW YORK–Emmerling Post has launched a celebrity-laden $100 million campaign for discount broker TD Waterhouse that targets people who might be intimidated by the “edgy feel” of ads for other online brokers. The client “more than doubled” ad spending for the effort after an IPO, said Peter Post, shop president and COO. Ads show celebrities such as actress Geena Davis, action movie star Jackie Chan and L.A. Lakers’ coach Phil Jackson researching investments or making trades. The tone is one of “nice, gentle humor,” said creative director Steve Crane. The tag, “Xprs Yrslf,” mimics a stockticker.
Burnett Unveils First Toys ‘R’ Us Work
CHICAGO–Leo Burnett will attempt to evoke an emotional connection between children and Toys ‘R’ Us in its first campaign for the retailer. Burnett won the $70 million business in May following a review. Its two-pronged approach targets kids and parents with different TV executions, tagged “It’s all for them,” or “It’s all for you.”
Newswire Roundup
DaimlerChrysler AG said it will cut its management board to 14 members from 17 in a shakeup that includes the departure of director Thomas Stallkamp, who heads North American operations for the German-U.S. automotive group. DaimlerChrysler said Stallkamp, who will leave the company Dec. 31, will be succeeded by James Holden, evp, sales and marketing. The shakeup also includes the exit of Michael Jackson, president and chief executive of Mercedes-Benz USA, who has resigned and will be succeeded by Mercedes’ U.K. CEO Paul Halata Hoover Co. is down to four shops for its $25 million account: Foote, Cone & Belding, J. Walter Thompson, DDB and Leo Burnett, all Chicago. The Canton, Ohio, client split with incumbent Euro RSCG Tatham FCB Worldwide has acquired a majority stake in EFPZ Publicidad, Uruguay, renaming the shop EFPZ/FCB. Terms were undisclosed. EFPZ had 1998 billings of $10 million. Aldo Ponzoni, president, and Jose Figueiras, creative director, continue in their positions, serving such clients as S.C. Johnson, Nabisco, Fleischmann, Harley-Davidson and Samsonite, the Web site for the Gay Financial Network, has awarded the creative portion of its $2 million account to Mad Dogs & Englishmen after a review that included Interactive8 and Prime Access, all New York.
Wilson Media Group, New York, will handle media Foote, Cone & Belding, San Francisco, has won the $10 million account of, a “virtual university” that enables students to take Web-based classes. The win followed a review that also included five undisclosed Bay Area agencies Virtual Ink, a maker of technology for the electronic “whiteboard” marketplace, has chosen three finalists in its agency search: Carmichael Lynch and Martin/Williams, both Minneapolis, and Hampel/Stefanides, New York. Billings are $5-8 million. There is no incumbent. Pile and Co. is handling Labatt USA is putting its estimated $10 million promotional account in review. Beer brands including Dos Equis, Rolling Rock and Tecate are currently handled by The Marketing Continuum in Dallas. The incumbent will defend. General ad duties, now at Ammirati Puris Lintas, New York, are unaffected Nortel is launching the second round of its “Come together” campaign this week with celebrity filled ads from Temerlin McClain, Irving, Texas Anderson Advertising, San Antonio, has picked up the estimated $2 million account of Mexican food chain Taco Cabana. The account had gone to T3 in Austin, Texas, earlier this year following a review.