Dupuy Named First Woman Clio Chair
NEW YORK–Marie-Catherine Dupuy, founding partner, co-chair and executive director of BDDP/Paris, will chair the 1998 International Clio Awards Executive Jury. The first woman to hold that post, she will lead a jury of 30 creative directors from around the world. The 39th Annual Clio Award festival will be held in New York next month.
Merrill Lynch Selects Finalists
NEW YORK–Merrill Lynch here named three New York finalists for its $70 million ad account: D’Arcy Masius Benton & Bowles, J. Walter Thompson and Lowe & Partners/SMS. Two other New York shops, Foote, Cone & Belding and Grey Advertising, were eliminated. The account had previously been handled for 12 years by Bozell Worldwide here.
Redenbacher Review Down to 4 Shops
LOS ANGELES–Hunt-Wesson in Fullerton, Calif., is nearing a decision in a review for the $12 million Orville Redenbacher popcorn account, sources said. Incumbent TBWA Chiat/Day in San Francisco is defending against Team One in El Segundo, Calif.; Young & Rubicam in San Francisco; and Euro RSCG Tatham, Chicago, sources said.
Y&R Breaks New PAM Spots
NEW YORK–Young & Rubicam here today breaks a campaign for International Home Foods’ PAM cooking spray. The humorous spots depict situations where people mistake the name of the product for an actual person. The campaign also highlights PAM as an ingredient in cooking and uses the tag “PAM really cooks.” The client spent about $10 million on advertising last year.
Bronfman Rebuffs Anti-Liquor Ad Advocates
LOS ANGELES–Edgar Bronfman Jr., chief executive officer of Seagram Co. Ltd., blasted network executives, cable system operators and other broadcasters for rebuffing the company’s efforts to advertise hard liquor on their stations. Speaking to the Advertising Club of Los Angeles last Wednesday, he also vowed to continue buying spot time on TV and radio stations that have agreed to run the ads. Bronfman declined to say how much more the company, which markets Absolut, Chivas Regal and Crown Royal brands, will spend on advertising.
Y&R Staffs Up For Lincoln-Mercury
LOS ANGELES–Young & Rubicam’s California offices are gearing up to take on Ford Motor Co.’s Lincoln-Mercury division by adding at least 80-90 employees by the summer. The San Francisco shop, which will handle creative duties, currently employs nearly 200 people. Ford is moving its $275 million Lincoln-Mercury business from Detroit to Irvine, Calif. Ford’s decision also affects nearly 300 Y&R Detroit employees who handled the account, one-third of whom have so far been offered positions in the two Western offices.
L.A. Cellular Narrows List
LOS ANGELES–L.A. Cellular has narrowed the list of contenders for its $20 million account to McCann-Erickson, Los Angeles and San Francisco; DDB Needham, Los Angeles; Fogarty Klein & Partners, Houston; and Deutsch LA, Marina del Rey, Calif. Select Resources International, Los Angeles, is conducting the review for the Los Angeles-based client.
Amana Contacting Agencies
CHICAGO–Amana Home Appliances in Amana, Iowa, is quietly contacting agencies regarding its $3-5 million ad account, said sources. The company declined to comment. Shops in the Midwest and Southwest have received inquiries, sources said. The appliance maker’s account was last handled by Ingalls Advertising in Boston, but became inactive when the company’s Lexington, Mass.-based parent, Raytheon Co., sold Amana’s home appliance and heating and air conditioning businesses to privately held Goodman Holding Co. in Houston last year.
Wieden & Kennedy, New York, has pulled out of the $20 million Minolta pitch, citing time constraints due to multiple new business pitches. The remaining finalists are TBWA Chiat/Day and Hill, Holliday/Altschiller, both New York. Lois/EJL in New York is the incumbent but did not participate Carat MBS here has picked up additional media buying duties from Boston Market, after a review that included incumbent McCann-Erickson, New York The Interpublic Group of Cos. in New York last week acquired special events marketing shop Jack Morton Co., New York, which has 275 staffers in nine offices across the country. Terms were not disclosed David Verklin, former executive vice president, managing director and corporate media director of Hal Riney & Partners, San Francisco, joins Carat North America, New York, today as chief executive officer. No replacement has been named at Riney After being assigned the creative and media planning portions of Dunkin’ Donuts’ estimated $40 million ad account, Hill, Holliday, Connors, Cosmopulos last week was awarded the media buying assignment. The incumbent is VSM, Inc. in New York The Texas Department of Economic Development’s tourism division is preparing to review its $12 million ad account, having opted not to exercise a contract extension with 10-year incumbent GSD&M of Austin, Texas. GSD&M will defend. Its current contract expires in August Royal Olympic Cruises has tapped Korey Kay & Partners, New York, to handle its estimated $2 million account. The client parted ways with previous agency Dweck & Campbell, New York, in January.
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