A MNH Plans Healthcare Alliance
NEW YORK–Consumer Healthworks will become part of fellow Omnicom Group shop Merkley Newman Harty next year. The move will give MNH expertise in the healthcare category. Consumer Healthworks will gain access to MNH offerings, including account and media planning. Its president, Anne Devereux, will continue in that role at MNH. Consumer Healthworks claims billings of $38 million from clients such as Glaxo Wellcome and Bristol-Myers Squibb. MNH, which handles Mercedes-Benz and BellSouth, claims billings of $270 million.
A Half.com Mulls Three for $15-25 Mil. Account
BOSTON–Half.com, an e-commerce site launching next year, has tapped three finalists for its
$15-25 million ad account. Partners & Simons, Boston;
Margeotes/Fertitta + Partners, New York; and Odiorne, Wilde, Narraway & Partners, San Francisco, the client confirmed. A decision is expected this week.
A Western to Acquire Botway Group
LOS ANGELES–Western Initiative Media Worldwide has inked a deal to acquire The Botway Group and its subsidiaries, Clifford A. Botway and Botway Print Advertising [Adweek, Nov. 1]. Los Angeles-based Western’s acquisition of the New York media-management
company is expected to close within 90 days. Terms of the deal were not disclosed. Botway’s client roster includes Unilever, Bayer and Computer Associates.
A Eight O’Clock Cuts to 3
NEW YORK–Eight O’Clock Coffee, owned by Compass Foods, has made a cut to three agencies for its creative advertising account with estimated billings of $3-5 million, sources said. Warwick Baker O’Neill, The Kaplan Thaler Group and DeVito/Verdi, all New York, will make final pitches this month. Consultant AAR/Bob Wolf Partners is handling the review from its New York and Los Angeles offices. A decision is expected by month’s end.
A Ogilvy Wins Barbie Makeover CD-ROM Assignment
LOS ANGELES–Ogilvy & Mather has won ad duties for Mattel’s Barbie Digital Makeover CD-ROM. A representative at El Segundo, Calif.-based Mattel said a $15-20 million review for all Barbie interactive titles has been scrapped in favor of product-by-product assignments. Mattel roster shop Young & Rubicam, New York, had previously won ad duties for the Generation Girl CD-ROM, “Gotta Groove.”
A American Airlines Seeking African-American Shop
DALLAS–American Airlines in Fort Worth, Texas, is mounting a national search for an African-American agency of record for an account estimated at $4 million. A decision is expected in February.
A Butt Joins Y&R From Bates
LOS ANGELES–Former Bates USA West creative director Richard Butt has taken a top creative post at Young & Rubicam, New York, sources said. Butt, who directed creative on the $160 million Hyundai account at Bates, Irvine, Calif., before leaving in April, will work on the $135 million global Colgate-Palmolive account, sources said. The agencies declined comment.
A GM Bows Buick Hispanic Campaign
DETROIT–General Motors’ Buick division this week breaks a campaign for the Century model that is the first created exclusively for a Hispanic audience. Two new 30-second TV spots were developed by Vidal,
Reynardus & Moya, New York, with input from Buick’s national agency, McCann-Erickson Worldwide, Troy, Mich.
A TN Posts Third Quarter Results
CHICAGO–Excluding onetime costs, primarily $76.4 million associated with the realignment of Bozell and FCB Worldwide, True North Communications reported a revenue increase for the third quarter of 18 percent, to $357 million, or 38 cents per share. With restructuring costs included, TN lost $32 million, or 66 cents per share during the quarter, compared to net income of $13.2 million, or 28 cents a share for the same period last year. Net income for the quarter, excluding restructuring, was $18 million. The company claimed $233 million in new-business billings for the quarter.
A B&B, Carat Win Dotsafe
LOS ANGELES–A newly formed creative boutique paired with a media giant to win Dotsafe’s $25 million account. B&B Advertising, Los Angeles, won creative duties, while Carat, Los Angeles, will handle media, said Maria Reinhart, the company’s senior vice president of marketing. B&B and Carat bested undisclosed shops in Texas, Minneapolis and Los Angeles.
A Newswire Roundup
Ground Zero is expected to be named the agency this week for Lucy.com. The Marina del Rey, Calif., agency competed against Amazon, San Francisco, and GSD&M, Austin, Texas, for the $5-10 million new assignment Irving, Texas-based Jobs.com has selected McKinney
& Silver, Raleigh, N.C., to handle its $10 million
campaign, which will include a first-time television effort Kirshenbaum Bond & Partners this week breaks its first work for UBid.com, a new, $20 million integrated account. Two TV ads feature a talking elevator and the tagline, “Where you set the price” Delta Air Lines’ Delta Shuttle business broke its first television
campaign over the weekend with a spot from Leo
Burnett, Chicago. The ad, which aired on MSG Sports Network Saturday, touts Delta Shuttle’s guaranteed seat policy. The spot is the first work from Burnett, which won Delta’s creative and media planning duties on the Atlanta-based carrier’s $100 million account in September EMI Group filed a $5 million lawsuit against BMW North America and its agency, Fallon McElligott, accusing the companies of misappropriating the song “Keep Hope Alive” by The Crystal Method. The suit was filed on behalf of the company’s U.S. subsidiary, EMI Virgin Music, in U.S. District Court in Los Angeles.
A MNH Plans Healthcare Alliance