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A Animal Testing Spots Spur Controversy BOSTON--Travis Roy, the former Boston University hockey player paralyzed during a game nearly five years ago, makes an appeal for animal testing in PSAs for the Foundation for Biomedical Research. In the effort crafted by & Wojdyla, Chicago, Roy considers his skates and sticks and says, "No doubt about it. I'll use those things again." The graphics read, "Virtually every medical advance has been the result of animal research. Virtually every future advance will be, too." Stephanie Boyles, director of policy and communications for the People for the Ethical Treatment of Animals, blasted the effort. A foundation spokeswoman said: "Other groups use their celebrities" in PSAs; so Roy's appearance was appropriate, she said. A Kahlua Unveils Rum-Cola Effort CHICAGO--Allied Domecq Spirits USA goes after summertime drinkers with the introduction of Kahlua Rum-Cola, backed by a TV spot from BBDO Chicago that breaks this week. The 30-second spot features people dancing to reggae music, interspersed with shots of drums and speakers and scenes of the product being poured. The tagline, which runs across Kahlua's entire product line, remains, "Anything goes." A Wall and Prieve to Leave Wieden's New York Office NEW YORK--Stacy Wall and Michael Prieve, co-creative directors at Wieden + Kennedy, are leaving their current posts, effective Aug. 15. Prieve, 37, is returning to agency headquarters in Portland, Ore., to work on special projects after he takes a sabbatical. Wall is joining the New York-based production company Hungry Man, where he will work on TV projects. A McCann, DDB Square Off on ExxonMobil NEW YORK--DDB Worldwide and McCann-Erickson Worldwide have made pitches for the possible consolidation of ExxonMobil's estimated $100 million global account, sources said. In December, DDB won the $15 million assignment to introduce ExxonMobil, the merged entity of Exxon and Mobil oil companies. DDB bested McCann-Erickson here, Exxon's lead agency for that business. "Nobody knows how [the account] is going to break out," whether [the client] will consolidate, break it up by product or geographically," a source said. Client executives could not be reached for comment. Agency officials declined comment. A Tony Arefin, Designer at O&M, Dies at 38 NEW YORK--Tony Arefin, a senior partner and associate creative director at Ogilvy & Mather, has died. He was 38. Arefin worked on the Magic Box, a campaign that received a President's Award and a Clio this year. He also won two David Ogilvy awards for his contributions to the IBM e-business and Mothernature.com accounts. A Hook Hires 2 From New York Shops BOSTON--Hook Media added two principals to its media services group: Laura Mete Frizzell and Barry Lowenthal. Frizzell joins the Boston agency from Deutsch, New York, where she launched the media department within the agency's iDeutsch interactive division. Lowenthal was formerly a partner and media director at Kirshenbaum Bond & Partners, New York, where he directed a media department with billings over $450 million. A SicolaMartin Debuts Novell Campaign DALLAS--Novell this week launches a $10 million global print campaign to recast itself as the unifying force behind computer networks of all types. Austin, Texas-based SicolaMartin developed the new "One Net" marketing strategy for Provo, Utah-based Novell, whose software connects desktop personal computers to cor-porate networks. The first execution of a three-part campaign appears this week in trade magazines and business publications. The tagline: "It's one Net. Dive in." A Blockbuster Goes International DETROIT--Blockbuster Video's first global ad effort attempts to transcend cultures with a campaign from Doner tagged, "Bringing entertainment home." The collaborative effort of Doner's Southfield, Mich., and London offices broke in the U.S., Canada and Taiwan last week. Blockbuster has 7,100 stores in 27 countries. The new tagline replaces "Go home happy," which Doner inherited from the client's previous agency, Young & Rubicam in New York. Dallas-based Blockbuster spends about $150 million a year. A Newswire Roundup Bromley Communications has hired Pablo Buffagni to the top creative post of the U.S.' largest Hispanic agency. Buffagni, a native of Argentina, recently held the post of creative director at Rainuzzo DDB, Buenos Aires. WestWayne, Atlanta, last week named Crispin Porter & Bogusky's Markham Cronin senior vice president and creative director. Cronin, 34, was previously vice president and associate creative director at the Miami shop. John Jarvis joined Colle & McVoy as chief creative officer. Most recently a freelancer, Jarvis worked at Fallon McElligott [now Fallon Minneapolis]. TSR Wireless has awarded its $10 million advertising account to Warwick Baker O'Neill following a review. The New York agency bested crosstown shops EPB Communications and Hanft Byrne Raboy & Partners. The competition was overseen by Pile and Co., the consulting firm in Boston. There was no incumbent. Nortel Networks Corp. has awarded its $5 million online advertising account to Grey Interactive, New York, following a review. Nortel's agency of record, Temerlin McClain, Irving, Texas, and IXL Technologies, Atlanta, were among those competing for the account.

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