N.Y., S.F. Shops Pursue $20 Mil. MLB Account
NEW YORK–At least three agencies are vying to handle consolidated ad duties for Major League Baseball: New York shops TBWA\Chiat\Day and McCann-Erickson Worldwide and FCB Worldwide, San Francisco, sources said. Billings are estimated at $20 million.
7 Chase Monster.com’s $75-90 Mil. Business
BOSTON–Seven semifinalists last week emerged in the review for Monster.com’s $75-90 million U.S. account. The business is at Mullen, Wenham, Mass., which is defending against Arnold Communications, here, Wieden + Kennedy, Portland, Ore., and New York’s BBDO, Bozell, DDB and Ogilvy & Mather. Dylan Lee and Monica Taylor, the team behind the lauded “When I grow up” spot for the client while with Mullen, are now at Wieden, though an agency representative said the makeup of the shop’s pitch team has yet to be determined. Pile and Co., here, is overseeing the review.
Della Femina Rejoins $70 Mil. S.E. Toyota Hunt
ATLANTA–Southeast Toyota Distributors has reinstated Della Femina, Rothschild, Jeary and Partners as a finalist for its consolidated $70 million account. The New York shop rejoins Grey Worldwide and Gotham, both New York; WestWayne, Atlanta and Tampa, Fla.; and Omni Automotive, Birmingham, Ala., the lone remaining incumbent. The agency was initially eliminated because the client felt their media credentials were not strong enough, said Bob Wolf of AAR/Bob Wolf Partners, the consulting firm handling the review. When they assured the client they would use [parent] Omnicom’s media buying capabilities if they won the business, they were reinstated, Wolf said.
HotJobs Hires Weiss Stagliano Partners
NEW YORK–HotJobs.com has selected Weiss Stagliano Partners for its $30-40 million ad account. The New York shop prevailed over TBWA/Chiat/Day, Fallon, DiNoto Lee and Merkley Newman Harty, all New York. Media duties remain at TBS Media Management, here.
Drexler Named VP of Mediasmith
NEW YORK–Mike Drexler, who was tapped eight months ago to run FCB Worldwide’s media operations, has been named vice president of Mediasmith, a media planning and buying agency that is opening an office here on Aug. 14. Based in San Francisco, Mediasmith emphasizes integration of traditional and Web media placement for clients across all categories.
Publicis Staffs ‘Centers for Excellence’
DALLAS– Publicis is creating three regional “centers of excellence” within the U.S. network: Publicis in New York, Publicis in Mid America and Publicis in the West. As part of the restructuring, a new local management team has been installed here. Mark Bateman, formerly executive principal director of client services, becomes president and general manager of the Dallas office of Publicis in Mid America. Ted Barton, executive creative director of Publicis & Hal Riney in Chicago, moves to Publicis in Dallas to become president of creative. The shared presidency is similar to the arrangement between Steve Price and Seth Werner, co-chairmen of the Dallas office. Both will head Publicis in Mid America, along with Barry Krause, formerly president of Publicis & Hal Riney. Publicis in Mid America was formed by merging the Dallas, Chicago and Indianapolis offices. Publicis in the West is headquartered in Seattle.
Bolt.com’s Ads Feature Teens
NEW YORK–Bolt.com, a Web site that offers free “communication platforms,” such as e-mail, instant messaging and message boards to 15- to 20-year-olds, last week launched its first ad campaign, from Bartle Bogle Hegarty in New York. The ads feature home videos shot by teens. The campaign is tagged, “Don’t hold back.”
MetLife Ad Career of Snoopy Gets the Once-Over
ATLANTA–Will Joey Reiman kill Snoopy? That was the speculation bandied about last week, when it was reported that Reiman’s BrightHouse, here, had been retained to review insurance giant MetLife’s marketing-communications strategy. “We operate under the radar,” said Reiman, “but MetLife is a client.” Young & Rubicam in New York is MetLife’s agency.
The Corsi Agency in San Francisco has acquired San Diego’s Chapman Warwick. In a deal worth seven figures, according to sources, the agency will operate under the name Corsi Chapman Warwick. Checkers Drive-In Restaurants’ $10 million marketing account has been put into review. Crispin Porter & Bogusky, the fast-food chain’s agency of record, has declined to participate in the review. The Miami agency has held the account for the past three years. Select Resources International is conducting the review. RFPs went out last week. PMC-Sierra, a Banbury, Canada-based company that designs, develops and markets semiconductor technology to high-tech communication companies, has sent out RFPs for its creative and media B2B account, a representative confirmed. Sources estimated billings at $5 million. There is no incumbent. Taco Bell has chosen Dieste & Partners to handle its $5-6 million Hispanic ad account. The Dallas-based agency beat Mendoza & Dillon of Newport Beach, Calif., and the partnership of FCB Southern California and SiboneyUSA, New York. Mullen, Wenham, Mass., has hired Tim Roper as an associate creative director, the same title the copywriter held at Crispin Porter & Bogusky, where he worked on the “Truth” campaign for the State of Florida’s anti-smoking initiative. Digitas, Boston, has added interactive chores for Kansas City, Mo.-based investment company American Century
N.Y., S.F. Shops Pursue $20 Mil. MLB Account