3 More Agencies Surface in Pearle Review
DALLAS–Publicis/Bloom and Gotham, both New York, and J. Walter Thompson, Detroit, are among the contenders in the review for Pearle Vision Center’s $25 million account, sources said last week. Those agencies declined to comment. The agencies join previously identified contenders DDB Needham Dallas, Wyse Advertising, Cleveland, and W.B. Doner & Co., Southfield, Mich.
Suissa Unveils Repositioning Spot for Acura
LOS ANGELES–Suissa Miller last week broke a 30-second network TV spot for the Acura RL. The commercial is the first in a series of ads designed to reposition the Acura brand, according to Bruce Miller, the agency’s president. It also introduces the tagline, ‘The true definition of luxury. Yours.’
E*Trade Launches Agency Search Again
SAN FRANCISCO–Less than two months after hiring J. Walter Thompson here, E*Trade is talking to Gotham, New York, about handling the creative portion of its $8-10 million ad account, sources said. JWT will continue to handle media planning and buying duties.
Y&R Given Extension on Army Account
NEW YORK–The U.S. Army has given Young & Rubicam a one-month extension on its contract. The estimated $80 million account is in review. The finalists are Y&R and Wells Rich Greene BDDP, both New York. Kathy Dobeck, an Army contracting officer, said the contract could be extended up to three additional months but that the government account should be awarded by the end of April.
Canadian Club Close to Signing DDB
NEW YORK–DDB Needham here is the front-runner in the review for Allied Domecq’s Hiram Walker & Sons’ Canadian Club, sources said. Wells Rich Greene BDDP here; Bozell Worldwide, Southfield, Mich.; and Hal Riney & Partners/Heartland and Lois/EJL, both Chicago, were among the shops initially in the pitch, sources said. Incumbent Campbell Mithun Esty, Minneapolis, said the account had been inactive for a year. It did not participate in the review.
WRG Taps New Business Head
NEW YORK–Wells Rich Greene BDDP here has named Bill Perkins executive vice president, business development. Perkins comes to WRG from a consulting position at Sterling Rice Group, an integrated marketing and consulting firm in Boulder, Colo. Perkins replaces Jeff Johnson, who left in September.
Coke Imports Burnett Creative
CHICAGO–Three television spots for Coca-Cola Co. products, created by Leo Burnett offices overseas, have been added to the U.S. creative pool. ‘Dispenser,’ for Diet Coke from Burnett in Milan, Italy, was aired during the Academy Awards. Two brand Coca-Cola spots created for South Africa–‘Language of Love,’ which aired during the Grammy Awards, and ‘Spaza’ (straws)–have been put in the U.S. creative rotation.
Staples to Continue Media Search
BOSTON–Despite hitting a snag with the Federal Trade Commission in its effort to buy Office Depot, Staples moves ahead with its $25 million media-only review; a preliminary cut is being made this week, sources said. Incumbent Pro Media of Needham, Mass., is involved in the pitch against an undisclosed number of New York buying services. The review is for Staples’ media but is expected to encompass Office Depot’s buying if the acquisition occur. Office Depot handles media chores in-house.
Omnicom Buys Fleishman-Hillard
NEW YORK–As expected, Omnicom Group here has signed a deal to purchase St. Louis-based public relations firm Fleishman-Hillard. Omnicom will form a new group that will consist of Fleishman-Hillard and Porter/Novelli International, an Omnicom public relations firm. Omnicom expects that combined sales of the group will be approximately $300 million, which could make it the largest global agency, ahead of No. 1 firm Burson-Marsteller. Ketchum Public Relations Worldwide, purchased by Omnicom in 1996, will operate separately.
ABC Taps TBWA Chiat/Day
NEW YORK–ABC Television Network here has awarded a $40 million account, involving daytime and entertainment programming, to TBWA Chiat/Day in New York after a review that included finalists Fallon McElligott Berlin, New York; The Martin Agency, Los Angeles; and incumbent Grey Entertainment, New York.
Danzberger Leaves Foote, Cone & Belding
NEW YORK–Alison Danzberger, a veteran of more than 20 years in the media industry, confirmed last week she is leaving Foote, Cone & Belding, New York, after eight years. Danzberger, senior vice president and director of national broadcast, said she will leave in May to spend more time with her young son.
Quick & Reilly Hires Publicis/Bloom
NEW YORK–Discount brokerage Quick & Reilly assigned its estimated $15 million advertising account to Publicis/Bloom here. A client representative said the account moved without a review. Grey Direct was the incumbent.
Schering Moves Accounts to MVBMS
NEW YORK–Schering-Plough Healthcare Products of Liberty Corner, N.J., has moved its advertising account for several over-the-counter products from Warwick Baker O’Neill to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both in New York. The move includes such brands as Tinactin, Lotrimin and Correctol.
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