A DCMA Picks Up $500 Mil. in Mercedes Duties
DETROIT–DCMA, the European joint venture between CIA Medianetwork and FCB Worldwide, won
$500 million in new billings from DaimlerChrysler as the automaker further consolidated its media buying and planning. DCMA, which handles media buying for Chrysler brands overseas, adds media buying and planning for Mercedes-Benz in 60 markets on five continents. The duties had been spread among about 40 smaller shops. Mercedes media buying and planning in North America remains at BBDO Worldwide’s PentaCom unit in Troy, Mich., and in Germany at Omnicom’s GFMO in Hamburg.
A MediaCom Wins $60 Mil. Subway Biz
LOS ANGELES–The Subway Franchisee Advertising Fund Trust has awarded its $60 million media account to Grey Advertising’s MediaCom. The New York agency will handle national media planning and buying and coordinate with franchisees to support local media plans. Mediacom beat out the New York offices of TN Media and Western Initiative Media Worldwide after a three-month review.
A Sephora Shifts $25 Mil. Account to Lloyd & Co.
NEW YORK–Cosmetics retailer Sephora has moved its $25 million account to Lloyd & Co. after a review in which incumbent DDB Worldwide did not participate. Finalists were Lloyd and Wieden & Kennedy, both New York. A new campaign emphasizing is expected in the spring.
A TBWA Gains $75 Mil. Biz
NEW YORK–TBWA Worldwide bested two undisclosed shops to land creative and media duties for, a new Web site that connects consumers with 33,000 museums worldwide, said Richard Clifford, vp of marketing at the Philadephia-based company. The $75 million account will be serviced by TBWA’s London and New York offices. Creative will include TV, print, direct mail and online ads, Clifford said.
A Toyota Pairs Oasis, Saatchi for Campaign
LOS ANGELES–Toyota Motor Sales USA tapped lead agency Saatchi & Saatchi here and Oasis Advertising, New York, to launch its Prius hybrid gas/electric car. Oasis recently developed a corporate print campaign highlighting the Prius for the Torrance, Calif.-based automaker. The model will go on sale midyear.
A Legacy Defends Anti-Smoking Ads
BOSTON–Arnold Communications here and Crispin Porter & Bogusky, Miami, are in no danger of dismissal by the American Legacy Foundation, despite the controversy surrounding the anti-smoking campaign’s first ads, Legacy representative William Furmanski said. The organization pulled two spots, “Body Bag” and “Lie Detector,” but “Splode” (a parody of a cola ad) and “H-Bomm” (spoofing sneaker ads) are still airing. New ads may roll out before the end of the week.
A Six Compete for $7 Mil. A.T. Cross Account
BOSTON–Six semifinalists are vying for A.T. Cross’ $7 million account, sources said. They are Avrett, Free & Ginsberg, Bates USA, D’Arcy Masius Benton & Bowles and Margeotes/Fertitta + Partners, all New York; The Martin Agency, Richmond, Va.; and Carmichael Lynch, Minneapolis. Neither the client nor consultant Pile and Co., Boston, would confirm the list. Pagano Schenck & Kay, Boston, which crafted campaigns for Cross in the 1990s and has continued to handle media, did not advance, sources said.
A Friendly Shifts $15-20 Mil. in Media Chores
BOSTON–Friendly Ice Cream shifted its $15-20 million media account from WFofR, Richmond, Va., to Advantage Media, Lakewood, Colo. The Wilbraham, Mass., restaurant chain, which launched a creative review last year [Adweek, Nov. 15, 1999], confirmed it will drop creative incumbent Berry-Brown, Dallas, and will work with Terry Heffernan Films, San Francisco, and freelancers on an “interim basis.” The search for a long-term creative partner should resume this summer, the client said.
A Calls on Wieden for $25 Mil. Account
LOS ANGELES–Electronics retailer tapped Wieden & Kennedy to handle its $25 million account. The business had been handled by Lowe Lintas & Partners, San Francisco, which resigned the account due to a conflict.
A Newswire Roundup
Media veteran Robert Storch, who served as vp and senior partner at Poppe Tyson from 1988-1998, died Feb. 2 at age 65. His career included stints at BBDO, McCann-Erickson and other shops. VNU Business Media, New York, named Jeremy Grayzel president of its new electronic media unit, VNU eMedia. The Romann Group, New York, landed ad duties for Cablevision Systems Corp.’s Optimum Telephone. The shop won the Bethpage, N.Y., client’s Optimum Online business last year [Adweek, Nov. 1, 1999]. Friedland Jacobs Communications, Burbank, Calif., won Hollywood. com’s $15-20 million account. DDB Dallas won back Hampton Inns’ $10 million creative account from TBWA/Chiat/Day, New York, following Hilton Hotels Corp.’s purchase of Hampton. DDB won the Memphis, Tenn., client’s account in 1994, then lost it in 1998 after another buyout prompted a review. Harris Drury Cohen, Fort Lauderdale, Fla., was hired to relaunch Prestige Brands International’s Prell Shampoo. The Bonita Springs, Fla., client’s account had been dormant since the early 1990s.
A For the Record
Richard Kirshenbaum and Jon Bond had a 50 percent stake in Mad Dogs & Englishmen, not 15 percent; Mad Dogs’ client was misidentified [Adweek, Feb. 14, p. 8B]