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Ammirati Breaks Last Ads for MasterCardNEW YORK--Ammirati Puris Lintas here breaks its last campaign for MasterCard International this week, two months after parting ways with the client. About 12 different executions make up the 'Acceptance' print campaign that features 'The future of money' tag. The work, which will appear in consumer publications like USA Today and People magazine, highlights some of the unexpected places that now accept the credit card, including dentists' offices and cruise ships. MasterCard is currently conducting a review for the creative portion of its $85-90 million account.Turner Classic Movies Seeks Project PartnerNEW YORK--Turner Classic Movies, the Atlanta-based cable channel, is seeking an agency for a campaign to break in September aimed at cable operators through trade publications, the client confirmed. Trade media buying is handled by Communication Trends, Atlanta. The company plans to narrow its list to three agencies, from which it will choose the winner, Katherine Evans, vice president of marketing, said. Evans would not disclose billings, but the cable channel has spent little since its inception in 1994, according to Competitive Media Reporting.Kirshenbaum and Gianettino Make Hartz CutNEW YORK--Pet supplies marketer Hartz Mountain, Secaucus, N.J., has named Kirshenbaum Bond& Partners and three-year incumbent Gianettino& Meredith, both based here, as finalists in the review for a shop to handle creative and media planning and buying chores for its estimated $10 million business. Martin/Williams, Minneapolis, was cut from the review.Guinness Hires New Marketing ChiefNEW YORK--Reggie Fils-Aime has been named a vice president of marketing for Guinness Import Co., Stamford, Conn. He replaces John Wheelhouse, who was transferred to Guinness Brewing WorldWide's central marketing division in London. Fils-Aime has worked in marketing positions for Panda Management Co. in Los Angeles and PepsiCo's Pizza Hut chain.BMW, Apple Plan Joint PromotionCHICAGO--Fallon McElligott in Minneapolis will provide print advertising support for the BMW CyberDrive, an on-line promotion created by BMW of North America and Apple Computer. The BMW CyberDrive will allow Internet users to take a 21-day guided tour of locales such as California's Napa Valley while 'test driving' a BMW. 'Travelers' can register for the tour at BMW's site (www.bmwusa.com) beginning June 23 and can win prizes including Apple computers.Y&R Readies Navigator AdsCHICAGO--Ford Motor Co.'s Lincoln-Mercury division begins advertising for its new Navigator luxury sport utility vehicle on June 23. Two 30-second TV spots and a print campaign precede the July 1 arrival of the vehicle--base price about $40,000--at dealerships. Ads play off Lincoln's current 'What a Luxury Car Should Be' theme. In Navigator advertising, a small photo of the vehicle replaces the word 'car.' Young& Rubicam, Detroit, is Lincoln-Mercury's agency.California Lottery Funds in JeopardyLOS ANGELES--Most of the California Lottery advertising budget could be in jeopardy if a bill winding its way through the state legislature passes and is approved by voters. The bill calls for a 3 percent reduction in the California Lottery Board's administrative expenses, or a cut of about $60 million annually. Opponents say that most of the ad budget would have to be slashed if the proposed legislation passes. Executives of Grey Advertising's Los Angeles office, which handles the $30 million account, said they could not comment.JWT Discusses Alliance With DazaiSAN FRANCISCO--JWT Specialized Communications, a marketing subsidiary of J. Walter Thompson Worldwide, has approached at least one Silicon Valleytechnology agency to serve as a partner in high-tech reviews, said sources. Dazai Advertising, a San Jose, Calif., agency, has been in talks with JWT Specialized about a possible alliance, said Dazai officials.JWT officials deny ever having alliance discussions with Dazai.CKS Group Scheduled to Acquire LVLSAN FRANCISCO--CKS Group is in final negotiations to acquire its Silicon Valley rival, LVL Communications, sources said. Mark Kvamme, chairman of Cupertino, Calif.-based CKS Group, declined to comment ontalks with LVL. 'We are talking to agencies locally,on the East Coast and internationally in regard to possible acquisitions,' he said. 'No announcement is imminent (as a result of) any of those talks.'LVL officials either declined comment or couldnot be reached.Cronin to Fill In for Beavis on Toyota AccountLOS ANGELES--Joe Cronin, president and chief executive officer at Saatchi & Saatchi Pacific in Torrance, Calif., is stepping in temporarily to run the Toyota USA account while a search for a replacement for Ian Beavis gets under way. Beavis, the agency's group account director on the car business for the past four years, is leaving the agency for Ford Motor Co. in Detroit as marketing communications manager for the Lincoln-Mercury division. 'We will continueto serve our client through this transition period100 percent business as usual,' Cronin said.Margeotes Hires Saatchi PlannerNEW YORK--Margeotes/Fertitta + Partners here has hired Leeann Mitchell as vice president, director of account planning, replacing Stuart Mattson. Mitchell joins from Saatchi & Saatchi Worldwide here, where she served as vice president of strategic planning.TLPartnership to Launch Pepsi's AquafinaDALLAS--TLPartnership here will break nationally a series of print ads in June for Pepsi-Cola's Aquafina brand, the company's 2-year-old entry in the bottled water market. With the tagline 'Take me to the water,' TLP hopes to break through the clutter of 'mountains, streams or pools' dominating much of the noncarbonated drinking water category, according to an agency representative. Billings were not disclosed. $1 million was spent advertising Aquafina in 1996, according to Competitive Media Reporting.Kraft Confirms Image Ideas Being PresentedCHICAGO--Kraft Foods in Northfield, Ill., confirmed that it has asked six roster agencies to tender ideas for a possible umbrella advertising campaign for the Kraft name (Adweek, May 26). The company said it has no firm timetable for beginning a campaign. Agencies involved are Grey Advertising, Ogilvy & Mather and Young & Rubicam, all in New York; Foote, Cone& Belding's New York and Chicago offices; and Leo Burnett and J. Walter Thompson in Chicago.Interpublic Goes On-line with TripodNEW YORK--The Interpublic Group of Cos. last week announced it has invested in Tripod, an Internet company whose flagship property, tripod.com, is a popular destination in cyberspace among 18-34 year olds. In addition to Interpublic, Rho Management Co., a New York venture capital firm, and some smaller companies invested a total of about $10 million in Tripod.Cookie Monster Comes to Times SquareNEW YORK--The Cookie Monster, from television's Sesame Street, will appear on a Spectacolor Communications billboard in Times Square here tomorrow. It is the latest ad in Goodby, Silverstein& Partners' 'Got Milk?' campaign for the American Dairy Association and Dairy Council.Bates Seeks New Media DirectorNEW YORK--Bates North America is searching for a new media director to replace Jay Schoenfeld, who will be leaving the agency after 18 years to start his own independent marketing and media consulting service. Schoenfeld will serve in his current role as media director, Bates USA, until a replacement is named. Sources said the agency has tried to recruit, without success, candidates including Rich Hamilton, who recently resigned as D'Arcy Masius Benton & Bowles' regional director of North America media, and Charlie Rutman, media director at DMB&B.Freeman Plans West Coast ExpansionBOSTON--New business on the West Coast has prompted Freeman Associates to consider opening a second office, possibly in San Francisco. The agency, based in Wellesley, Mass., specializes in planning and buying media for high-technology companies. Annual billings now top $140 million from client Sybase and others.Heater Looks to Open San Francisco OfficeBOSTON--Heater Advertising, recently named lead creative agency for Reebok International, is looking to open a West Coast office sometime soon, said agency president Bill Heater. The new entity, to be based in San Francisco, will most likely be called Heater West. Steve Giuggio, Heater's director of account services, was in San Francisco last week scouting sites and employees.Alcohol Ad Plot Thickens as FCC's Hundt ResignsWASHINGTON, D.C.--Federal Communications Commission chairman Reed Hundt's surprise resignation last week threw one more wild card into the alcohol advertising controversy. Sources within the commission said the debate, which centers on whether liquor, beer and wine ads should appear on television, will live or die with the new chair and two new commissioners. 'It will be a whole new ball game,' said commissioner James Quello, who will be leaving the commission after 23 years. On Capitol Hill last week, insiders floated the name of FCC commissioner Susan Ness as a possible contender for chair, a move that could keep the alcohol ad debate alive at the FCC, even though the Federal Trade Commission has also started to investigate alcohol ads on television.Y&R Breaks Army Direct Response AdNEW YORK--The Y&R Army Group here last week launched a direct response spot for the U.S. Army. The commercial, titled 'Uniform,' matches the tone of the Army's branding campaign that relies on new recruitment incentives. The spot, developed by Wunderman Cato Johnson and produced by Y&R Advertising, will appear on national cable and in 48 spot markets through August. Media budget figures were unavailable.Newswire RoundupKansas City Power & Light has awarded its integrated marketing account to Kirshenbaum Bond & Partners, New York. Kirshenbaum and Fallon McElligott Berlin, also New York, were finalists in the four-month review for the Kansas City, Mo.-based energy company. Incumbent Phelps Marketing, Kansas City, did not defend the businessPublicis/Bloom, New York, will break a 60-second radio spot for Perrier Sparkling Mineral Water, featuring the voice of comedian Sid Caesar as 'the official Perrier spokesbubble.'... Alitalia Airlines has chosen Oasis Advertising, New York, to be its North American lead agency. The account, formerly handled by Ogilvy & Mather, New York, bills in excess of $3 millionCiting 'creative and philosophical differences,' Hampel/Stefanides last week resigned the New York Restaurant Group, a $1 million account that included work for Cite, Smith & Wollensky, The Post House, Park Avenue Cafe, Maloney & Petrocelli and The Manhattan Ocean Club.Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED East

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