FCB Wins Sega Creative and Media
SAN FRANCISCO–McCann-Erickson’s office in San Francisco lost Sega of America’s $10-15 million media account. Foote, Cone & Belding in San Francisco won the account last week, including creative and media duties. Sega is expected to trim advertising spending from $20-25 million to less than $15 million in 1997, said sources.
Judge Denies Corr Motion Against Coca-Cola
CHICAGO–A U.S. District Court judge here denied a motion for a temporary restraining order against Coca-Cola Co. brought by R.J. Corr Naturals, Posen, Ill. Corr filed suit in February (Adweek, Feb. 24) alleging Leo Burnett’s ‘Feed the Rush’ campaign for Coca-Cola’s Surge beverage infringed on Corr’s beverage brands, which include Dr. Rush. Corr will pursue its suit.
Jockey Will Hear From 4 Contenders
CHICAGO–Jockey International, Kenosha, Wis., will hear pitches from four undisclosed New York agencies this week for the creative portion of its $10 million ad account, the company said last week. Incumbent Fairman, Schmidt & Capelli in Chicago is not participating. Media planning and buying are handled by Advanswers in St. Louis. David Drescher, who joined Jockey as vice president of marketing and advertising five months ago, is heading the review.
Holiday Inn Promotes Sweetwood
CHICAGO–Holiday Inn Worldwide in Atlanta has promoted John Sweetwood to president of its express/leisure group from executive vice president and chief marketing officer. Sweetwood led the agency selection of Fallon McElligott, Minneapolis, last year.
Freeman to Chair Radio-Mercury Show
NEW YORK–Cliff Freeman, chairman and chief creative officer of Cliff Freeman and Partners, will serve as competition chairman for the 1997 Radio-Mercury Awards June 11 at the Waldorf-Astoria in New York. Founded in 1992 by a group of radio broadcasters, the competition awards $225,000 in cash prizes to the creators of the year’s best radio advertising. In 1995, Freeman and Partners won the $100,000 grand prize for a Staples spot and, in 1994, won a $5,000 Radio-Mercury silver prize for a Little Caesars commercial.
Richard Jeni to Host 1997 Effie Awards
NEW YORK–Stand-up comic Richard Jeni will host the 1997 Effie awards show, sponsored by the New York Marketing Association. The show will be held June 4 at the Marriott Marquis here. McCann-Erickson leads the pack of award nominees with 12 finalists.
Bates Madrid Picks Up 2 Big Accounts
NEW YORK–Bates in Madrid has won two new accounts worth $25 million in combined billings: Moviline, a Spanish telecommunications operator, and RENFE, the Spanish national railway, both based in Madrid. Delvico Bates Madrid will handle creative and media planning and buying for both clients.
$15 Mil. Campaign for Land Rover
NEW YORK–Land Rover last week launched a $15 million campaign for the company’s all-terrain Discovery model. Created by Grace & Rothschild here, the print campaign seeks to educate the public about four-wheel drive vehicles in general while selling them on a Discovery. ‘The new campaign stakes out higher ground for Land Rover as 4×4 experts,’ said Grace & Rothschild chairman Roy Grace.
Zahorsky Is New Omnicom Group Executive
BOSTON–Karen Zahorsky has been named executive vice president of the Diversified Agency Services (DAS) unit of agency holding company Omnicom Group in New York. She will oversee the expansion of DAS business development in both marketing services and specialty advertising. Zahorsky had helmed Boston-based Baez Zahorsky since 1993.
Earle Palmer Brown Gains 2 Trade Accounts
NEW YORK–Earle Palmer Brown here has won about $10 million of new business this month by picking up creative and media buying chores for trade accounts Hill’s Pet Nutrition, Topeka, Kan., and Novartis Crop Protection, based in Greensboro, N.C. Harmon Smith Advertising, Kansas City, Mo., handled the trade advertising account for Hill’s, estimated to be worth about $5 million. The Novartis business, of similar size, was handled by Howard, Merrell & Partners in Raleigh, N.C.
Zenith Media Hires Danet as CEO in France
NEW YORK–Cordiant’s Zenith Media Worldwide has named Sebastien Danet chief executive officer of Zenith Media in France. Danet, who was previously client services director at Carat International, a unit of London-based Aegis, will start his job at Zenith in early summer.
Mullen in Wenham, Mass., has withdrawn from the review for the American Movie Classics account due to conflicts with scheduling. The agency was one of three finalists. The others are: Jerry & Ketchum and Margeotes/Fertitta + Partners, both in New York. The incumbent is Waring & LaRosa, New York. . .BBDO Chicago was awarded creative duties for Ziploc bags by DowBrands in Indianapolis after a review that began last October. BBDO competed against Bozell Worldwide in New York and incumbent Campbell Mithun Esty in Minneapolis for the assignment. CME continues to handle DowBrands’ household products division. . .
Boston-based MediaCom has chosen Lois/EJL, New York, to handle the $5 million launch of PhoneMiser, a product which, when used with a PC, automatically routes telephone calls through the carrier with the lowest rate. The shop also landed the $12 million account of Rio All-Suite Hotel and Casino in Las Vegas.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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