FCB S.F. Lands $50 Mil. Web TV
SAN FRANCISCO–Foote, Cone & Belding was awarded the $50 million Web TV account. The other finalists were Ogilvy & Mather, Los Angeles, and Ground Zero, Marina del Rey, Calif. Incumbent Rubin Postaer and Associates, Santa Monica, Calif., dropped out in July. Select Resources International, Los Angeles, handled the review. FCB in San Francisco also promoted executive vice president and group management supervisor Jane Gardner, 50, to director of the agency’s new e-business strategies group.
Hoffman Returns to Wieden in Oregon
NEW YORK–Partner and co-creative director Susan Hoffman is leaving Wieden & Kennedy’s London office after 18 months and returning to the shop’s Portland, Ore., headquarters later this month. Hoffman got the London outpost started in April 1998. Earlier, she helped establish Wieden’s office in Amsterdam. Tony Barry, who started as Hoffman’s co-creative director, will continue in that position. He is joined by planning director John Shaw, who moved from Portland three months ago. Hugh Derrick, who was an account director at BBDO London, starts today as managing director.
Grey Direct Buys Database Shop
NEW YORK–Grey Direct, a unit of Grey Advertising, has acquired MarketData Solutions, a database marketing company here. Terms of the deal were undisclosed, but MarketData has an estimated $25 million in billings from its offices in five countries and will operate independently. Grey Database Strategies, another Grey Direct unit, will be folded into the new unit under the MarketData brand. The shop’s client roster includes Mystic Color Labs, Amway Japan and Signature.
EPB Wins ABA, Acquires New Shop
NEW YORK–Earle Palmer Brown has won the estimated $5 million American Bankers Association account, beating several undisclosed shops to become the group’s first lead agency. The client is based in Washington, D.C. Separately, EPB has acquired Reading, Pa.-based Montgomery & Partners. Terms were not disclosed. The agency bills about $8 million from such clients as The Bachman Co., the Association of National Advertisers, Family Friendly Programming Forum and the city of Reading.
How2HQ.com Considers Semifinalists
BOSTON–How2HQ.com is mulling semifinalists for its $15 million account. The agencies are: Arnold Communications here; GSD&M, Austin, Texas; DDB Needham, Dallas; Ground Zero, Santa Monica, Calif.; and The Richards Group, Dallas, which is pitching with crosstown shop Pyro. An undisclosed San Francisco may also
participate. Finalists will be chosen this week. Inward Strategic Consulting, Newton, Mass., is overseeing the search. Inward’s founder, Allan Steinmetz, will join lifestyle information startup How2HQ in Dallas as executive vice president of marketing following the review.
Toshiba Selects DGWB for $30 Mil. Account
LOS ANGELES–Toshiba America awarded its $30 million computer systems account to DGWB. The Irvine, Calif., shop will develop national ads for the company’s PC business in the U.S. and Latin America, according to the company, also in Irvine. DGWB prevailed over finalists JSM+ Communications, Santa Monica, Calif., and D’Arcy Masius Benton & Bowles’ Los Angeles office. Incumbent Bozell Worldwide, Costa Mesa, Calif., declined to participate.
New Name, New Mission at Arnell
NEW YORK–Arnell Group Brand Consulting has changed its name to AG. The New York shop will also move further from the field of traditional agency work into a concept principal Peter Arnell calls “market making.” The shop’s new mission is “to contribute to the content and assets of the organizations,” which are AG clients. “We’re an additive process between the agency and the market,” said Arnell. That process involves consulting, identifying consumer targets, new product creation and providing content. The shop is also exploring alternative forms of compensation, such as stock. “I’d rather have 10 percent of MP3 than 15 percent of a media schedule,” Arnell noted.
Internet art retailer Art.com named Leo Burnett, Chicago, and its media unit Starcom U.S.A. for its $15-20 million account. The review included Ogilvy & Mather in Chicago; Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York; and Mullen in Wenham, Mass. [Adweek, July 5] Young & Rubicam’s public relations unit, Cohn & Wolfe, has forged a strategic alliance with The Torrenzano Group, a corporate communications firm that specializes in mergers and acquisitions Roxy.com, the online home electronics retailer 40 percent owned by Federated Department Stores’ Fingerhut division, has named six semifinalists in its review: CGN Marketing & Creative Services, Boston; and New York shops Margeotes/Fertitta + Partners; Gotham; Hampel/ Stefanides; Angotti, Thomas, Hedge; and Hanft Byrne Raboy & Partners. Pile and Co., Boston, is overseeing the search. Spending is estimated at $10-15 million Wenner Media, the publisher of Us, Rolling Stone and Men’s Journal, has hired GSD&M in Austin, Texas, as its lead agency following a review. The $5-10 million account includes a repositioning of Us, which goes from a monthly to a weekly later this year, and the launch of a new Internet publication called Net Guide, said group publisher John Berg. Finalists were Mullen in Wenham, Mass., and Carmichael Lynch in Minneapolis Fogarty Klein in Houston has acquired smaller crosstown rival Taylor Speier. Fogarty, part of Lois USA, has been in growth mode this year with the acquisition of two other small agencies and the recent win of the $30-40 million Texas Lottery account One week after Celebrity Cruises in Miami awarded WestWayne in Atlanta its domestic strategic planning and marketing services business, incumbent Harris Drury Cohen resigned the creative portion of the $12 million account. The client did not return calls.
FCB S.F. Lands $50 Mil. Web TV