Bozell to Air First Datek Work
NEW YORK–Bozell Worldwide breaks a TV spot this week introducing Datek Online’s After Hours service, which allows users to continue trading stocks for a limited time following the close of the New York Stock Exchange. The new work comes just two weeks after Bozell won the $80 million account. Creative director Brent Bouchez led the quick turnaround with a concept of images of Wall Street at rush hour, compared to the eerie quiet after hours. “Four o’clock,” says the voiceover. “Wall Street is now closed, but Datek online customers can trade until 5:15. The rules are changing.”
Saatchi Lands Barclays After Review
SAN FRANCISCO–Saatchi & Saatchi has won the estimated $20-30 million ad account of Barclays Global Investors, a division of London-based Barclays Bank, said sources. BGI, San Francisco, awarded the business to Saatchi here following a review that included McCann-Erickson, San Francisco, which pitched jointly with its New York office.
Bayless and Merkley Unite, Adding Cronin
ATLANTA–Bayless & Partners and Merkley Newman Harty merged their offices here last week to form a new entity, Bayless/Cronin, a Merkley Newman Harty Co. The new moniker reflects the firm’s simultaneous partnership with former Wieden & Kennedy creative director Jerry Cronin, known for his work on ESPN and Nike. Cronin will assume the same post at the newly minted shop, which counts $43 million in billings from clients including BellSouth.
Cliff Freeman Wins Church’s
NEW YORK–Cliff Freeman and Partners here won the creative portion of the $15-20 million Church’s Chicken account, besting Lowe & Partners/SMS and Merkley Newman Harty, both in New York. The latter pitched with Bayless/Cronin, Atlanta. Austin Kelley Advertising, Atlanta, defended. Carat North America was selected for media, which Austin Kelley also handled.
AT&T Moves $40-50 Mil. to Y&R
NEW YORK–AT&T Corp. last week confirmed that it shifted some of its consumer-directed work from Foote, Cone & Belding to Young & Rubicam [Adweek, Aug. 2]. The consumer residential advertising for AT&T’s personal network communications services, consumer long-distance services (featuring actor Paul Reiser) and consumer local communications work moved from FCB to Y&R, both in New York, two weeks ago. Total billings were estimated at $40-50 million, the client said. “The shift is simply one piece of our consumer assignment,” said Stephen Graham, vice president, marketing communications for AT&T Worldwide. “It’s being done to rebalance the work between the agencies for our future business plans.” Graham would not elaborate.
Deutsch Takes Pfizer’s Zyrtec
NEW YORK–Deutsch has landed creative duties for Pfizer’s Zyrtec brand, besting fellow New York shops Merkley Newman Harty, McCann-Erickson and Ogilvy & Mather. Billings are estimated at $75 million. Creative will include traditional ads as well as direct and interactive work. Carat USA handles media. The review was narrowed to five finalists last month. Kirshenbaum Bond & Partners exited before final presentations. Consultant Advice & Advisors, New York, managed the process.
True North Reports Gains
CHICAGO–True North Communications reported an increase in net income of 19 percent for the second quarter, from $17.7 million to $21 million, from the same period last year. Net income for the six months ending June 30 was $28 million, up 32 percent from $21 million over last year. Second quarter revenues increased 11 percent, from $319 million to $356 million. TN’s operating margin was 11.2 percent, up from 10.5 percent. The Chicago-based holding company claimed $170 million in new billings from wins including Sunbeam Corp. at Foote, Cone & Belding and DaimlerChrysler’s international media at Bozell Worldwide. TN chief executive officer David Bell said collaboration will remain a focus and pointed to several instances of TN units working together.
Grey Advertising has acquired the remaining 40.9 percent stake in Grey Daiko, Tokyo, ending its joint venture with Daiko Advertising, Japan’s fifth-largest agency. The two shops will continue to collaborate on projects. Terms were undisclosed. Grey Daiko, which had $134 million in billings in 1998, will keep its name and be led by Steve Bretschneider, president and CEO. Clients include Brown & Williamson, Dell, Mars, Procter & Gamble and SmithKline Beecham Conoco Corp. selected Campbell-Ewald Advertising, Warren, Mich., for its $15-20 million corporate account. CEA vied with Merkley Newman Harty and Foote, Cone & Belding, both New York. There was no incumbent. Jones-Lundin Associates, Chicago, handled the search Arnold Communications in Boston and The Gary Group have won significant media assignments from Universal Music Group following a review of Universal roster shops DDB and Focus Media, both in Los Angeles; TBWA/Chiat/Day in Playa del Rey, Calif.; and Gary Group, in Santa Monica, Calif. Overall spending is $15-20 million, the client said. Creative chores are mainly handled in-house. Separately, Arnold COO and managing partner Dick Emerson next month will join Toth Brand Imaging in Concord, Mass., as No. 2 to CEO Michael Toth. Emerson’s successor at Arnold has not been named MacGregor Golf in Atlanta has begun a review for its $10-15 million account. Incumbent Howard, Merrill & Partners in Raleigh, N.C., will not defend. Client marketing vice president Jeffrey Sears has spoken to agencies nationwide, said sources.
Bozell to Air First Datek Work