AMERICA WEST NARROWS TO 6
LOS ANGELES-America West Airlines has narrowed the list of contenders for its $20 million account to six: Grey Advertising, Los Angeles; Goldberg Moser O’Neill, J. Walter Thompson and Hal Riney & Partners, all San Francisco; The Richards Group in Dallas; and one undisclosed shop. The field will be narrowed to three agencies, and a winner will be selected by late November. Achenbaum Bogda Associates in New York is conducting the review on behalf of the client.
AGFA NAMES 3 FINALISTS
BOSTON-Mullen in Wenham, Mass., FGI in Chapel Hill, N.C., and J. Walter Thompson in New York have emerged as finalists in the review for Agfa-Gevaert Group’s estimated $10-12 million global business-to-business ad account, said Rick Hooker of Pile and Co., the Boston-based consulting firm overseeing the review. Grey Advertising in London and DDB Needham and Merkley Newman Harty, both in New York, did not advance. New York-based incumbent Anderson & Lembke, which has not competed in the review thus far, may be added as a fourth finalist, Hooker said. That determination will be made later this week, he added.
BBDO TO INTRODUCE NEW PIZZA HUT PRODUCT
NEW YORK-BBDO here is launching a new campaign for Pizza Hut, introducing the chain’s new menu item, The Edge, a pizza with toppings that extend to the edge of the crust. Two commercials were recently sold through to the client. Sources said the work humorously depicts how people “go to the edge and back.” Ads will break at the end of this month.
ANDERSEN AND HAVAS REACH AGREEMENT
NEW YORK-Andersen Consulting and Havas Advertising have formed a partnership to provide a range of services in one-to-one marketing and customer database management [Adweek, Sept. 29]. The agreement was initiated in France and will extend through Europe. Andersen operates in 47 countries with 49,000 consultants and has $5.3 billion in revenues. Havas is the parent company of Euro RSCG.
THE GLOBE TURNS TO KIRSHENBAUM
NEW YORK-The Web site The Globe has awarded its $5-8 million integrated advertising account to Kirshenbaum Bond & Partners. KB&P bested Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Margeotes/Fertitta + Partners, CKS SiteSpecific, Stein Rogan + Partners, all in New York; and Modem Media, Westport, Conn. Of note, KB&P’s compensation is heavily tied to the site’s subscription growth, said the agency’s media director, Steve Klein. “The agency will lose money if we don’t make things happen for The Globe, but I am confident that with the team I have here, we can make the business grow exponentially. I believe that with what The Globe has, even a mediocre agency could help their business grow,” said Klein.
AMERITECH FOCUSES ON PEOPLE
CHICAGO-Ameritech has launched the first corporate branding campaign from Ammirati Puris Lintas, New York, which won creative responsibilities on the consolidated $100 million account this summer. Ads are themed, “In a world of technology, people make the difference,” and offer vignettes about the Midwest telecommunications company’s employee dedication. Leo Burnett, Chicago, handles media buying.
MCCANN/FITZGERALD DEAL IN THE WORKS
ATLANTA-The Atlanta offices of McCann-Erickson and Fitzgerald & Co. are discussing a merger/acquisition deal. McCann executive vice president and general manager Clisby Clarke and Fitzgerald president Dave Fitzgerald could not be reached. McCann bills $90 million, and its clients include AFLAC Assurance Co., CARE, Coca-Cola and London Int. Fitzgerald & Co. bills approximately $50 million and lists AirTouch Cellular, the Atlanta Braves, Jerzees Apparel and the Tennessee Valley Authority on its roster.
FIDELITY BREAKS $60-80 MIL. TV PUSH
BOSTON-“Where 12 million investors put their trust” is the tagline of what Fidelity Investments hailed last week as its first corporate image campaign. Industry sources pegged ad spending on the effort at $60-80 million. Created by Hill, Holliday, Connors, Cosmopulos here television spots broke on NBC during its coverage of the Major League Baseball playoffs and are scheduled to run on sports and news programs into 1998.
The Professional Bowlers Association, Akron, Ohio, is “discussing the possibility of aligning ourselves with an ad agency,” a source at PBA said. Although the client said billings were not determined, sources said the account is estimated at $1 million. There is no incumbent Keiler & Co. in Farmington, Conn., was eliminated from the review for Thiokol’s $4 million ad account. Remaining contenders for the Ogden, Utah-based rocket engine maker’s business are two New York agencies: Gotham and Grey Advertising Consumer electronics maker Kenwood USA is talking to four small Southern California agencies about handling its estimated $2 million account. Mark Sherman in Marina del Rey, Calif., is overseeing the review. Incumbent Citron Haligman Bedecarrƒ in San Francisco is not defending Four agencies are finalists for the estimated $1-3 million Sebago shoe account that had been handled by Holt, Hughes & Stamell, Portland, Maine. In the hunt are Clarke/Goward, Greenberg Seronick O’Leary & Partners and Kelley/Dexter, all in Boston, and Balet & Albert of New York. . . Dep Corp. has awarded the creative portion of its $7-10 million account to DavisElen Advertising. The Los Angeles agency prevailed over Campbell/Ewald and Dailey & Associates in Los Angeles and Bozell Worldwide in Costa Mesa, Calif. Western International Media in Los Angeles continues to handle Dep’s media planning and buying.
AMERICA WEST NARROWS TO 6