Johnnie Walker Black TV Spot Nears End of Run
NEW YORK–Schieffelin & Somerset Co. here said last week it is nearing the end of a test airing of a TV spot for its Johnnie Walker Black scotch. The spot, which has run 21 times since Feb. 12 on the SportsChannel in New Jersey and Boston, was created by Leo Burnett in Chicago. Ben Stone, vice president and brand manager for Johnnie Walker scotches, said the company wanted to test the TV medium and reaction to the ad. ‘Hopefully, more stations will take an enlightened view of (airing distilled spirits ads),’ he said.
JWT Picks Up Additional Lipton Work
NEW YORK–J. Walter Thompson here has been awarded strategic planning responsibilities for consumer sales promotions for Lipton tea bags and powdered teas, marketed by Thomas J. Lipton Co. The work will be managed by the agency’s Integrated Brand Communications Group. The assignment was transferred from an unidentified promotional agency. The budget was not disclosed. JWT here handles general advertising duties for Lipton teas, including creative and media planning and buying. According to Competitive Media Reporting, around $18 million was spent in 1996 in support of all Lipton tea brands.
Little Caesars Elliott Joins Bozell
DETROIT–Rob Elliott, formerly vice president of marketing and creative at Little Caesars Enterprises here, has joined Bozell Worldwide, Southfield, Mich., as director of client services and creative. Elliott will oversee most Bozell clients except Chrysler Corp. A Caesars representative said the chain has ‘a great relationship with (national agency) Cliff Freeman and Partners and I don’t foresee it changing’ because of Elliott’s departure.
Ameritech Selects 5 Agency Finalists
CHICAGO–Ameritech said last week it has not ruled out splitting its $100 million account between two shops while naming five finalists: Leo Burnett, Chicago (media agency and incumbent on the residential business); Campbell Mithun Esty, Minneapolis; and New York’s Ammirati Puris Lintas, Lowe & Partners/SMS and BBDO (whose Chicago shop is participating in the pitch). Eliminated were incumbents DDB Needham Chicago and Fallon McElligott, Minneapolis, plus Campbell-Ewald, Warren, Mich.; Wells Rich Greene BDDP, New York; and Rubin Postaer & Associates, Santa Monica, Calif. Ameritech said the agency (or agencies) it chooses must have or be willing to open a Chicago office.
Haggar Moves From Goodby to GSD&M
DALLAS–Haggar Apparel Co. here shifted its estimated $13 million ad account to GSD&M last week, citing a conflict with incumbent Goodby, Silverstein & Partners’ recently acquired Nike business. Company officials pointed to the crossover between Haggar and Nike in the golf apparel area. The account was moved without a review.
New Shop Wins SW Bell Account
CHICAGO–Rodgers Townsend, a St. Louis agency that opened six months ago, bested four competitors to win creative and media planning for Southwestern Bell’s $7-10 million business-to-business account. Rodgers Townsend pitched the business in partnership with Response Marketing of Glen Allen, Va. Incumbent Colle & McVoy in Minneapolis, which also worked with Response Marketing on the account, did not participate. Competing unsuccessfully were Carmichael Lynch, Martin/Williams and Campbell Mithun Esty, all Minneapolis; and Fox Pavlika & Partners, New York. Southwestern Bell’s media buying is at D’Arcy Masius Benton & Bowles, St. Louis.
Omnicom, IPG Post Strong First Quarter Results
NEW YORK–Omnicom Group and The Interpublic Group of Cos. both surpassed the expectations of analysts by posting strong financial results in the first quarter of 1997. Omnicom, which owns BBDO and other agencies, reported that net income rose 30 percent to $40 million, with earnings per share gaining 22 percent to 50 cents. IPG, which owns McCann-Erickson and other agencies, announced that net income rose 24 percent to $22 million, with earnings per share increasing to 27 cents.
Dentsu’s Nagano Joins Rogge Effler
LOS ANGELES–Dentsu USA executive vice president Hironori Nagano has joined Rogge Effler in Santa Monica, Calif. Nagano will serve under Rogge chairman and chief executive officer Don Effler as the agency’s executive vice president. Nagano was previously based in Dentsu USA’s New York headquarters. ‘He is a very knowledgeable account services executive who will help with long-range new business and long-term account service,’ Effler said. Dentsu is the parent company of Rogge Effler.
DeVito/Verdi Breaks Ads for Eyecare Chain
NEW YORK–For Eyes Optical, a Hialeah, Fla.-based chain of optical stores, breaks a new multimedia campaign this week from DeVito/Verdi here. One TV spot, ‘Got Glasses?’ is a parody of the ‘Got Milk?’ campaign created by Goodby, Silverstein & Partners, San Francisco. The ads are tagged, ‘For Eyes. The store for people who can’t see paying a lot for glasses.’ This is the agency’s first work for the client since winning the account in January.
Lambesis Opens New York Office
LOS ANGELES–Del Mar, Calif.-based Lambesis has opened a New York office to handle account responsibility for two fragrance brands from Stamford, Conn.-based Dana Fragrance. The client will spend upwards of $4 million to launch one of the brands. Creative duties will continue to be handled out of the Del Mar office.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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