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WELLS WINS GEORGIA-PACIFIC NEW YORK-Wells BDDP here has been awarded ad responsibilities for the consumer products division of Georgia-Pacific. G-P spends about $10 million annually on advertising for brands such as Angel Soft bath tissue and Coronet paper products, according to Competitive Media Reporting. Sources said G-P's ad budget, however, could double. BBDO South, Atlanta, also pitched. N.W. AYER ACQUIRES DEARE MARKETING NEW YORK-AyerDirect here, the direct marketing unit of N.W. Ayer & Partners, last week acquired Deare Marketing, an independent New York company that offers sales promotion, direct response and event marketing capabilities. The two outfits will be merged and renamed Ayer/Deare & Partners. The new entity will have combined billings of $50 million. Ronnie Cohen, president of AyerDirect, will hold the same title at the new company. Jennifer Deare, president of Deare Marketing, will assume the role of executive vice president of business development. FORMER SONY EXEC SURFACES AT TALENT AGENCY NEW YORK-The William Morris Agency has appointed former Sony executive Marina Hahn as head of its East Coast corporate advisory group. The group helps clients develop marketing programs through entertainment relationships. OGILVY'S GTE EFFORT ON HOLD NEW YORK-Ogilvy & Mather's first campaign for GTE since winning the estimated $100 million ad account has been postponed, sources said. The delay may be attributed in part to the Stamford, Conn.-based telecommunications marketer's $28 billion cash bid last week to purchase rival MCI Communications, sources said. Both GTE and Ogilvy declined comment. MCI's board of directors will meet again soon to weigh its options, including previous bids from British Telecommunications and Worldcom. MCI's lead agency is Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York. WARDLEY NAMED TO REEBOK AD POST BOSTON-John Wardley was named director of worldwide advertising at Reebok International in Stoughton, Mass. Wardley joins the company from Coca-Cola in Atlanta, where he spent 10 years, most recently as senior advertising director. Heater Advertising in Boston is Reebok's lead creative agency. Media is placed by Grey Advertising in New York. FRUIT OF THE LOOM REVIEWS CHICAGO-Fruit of the Loom confirmed that Warwick Baker O'Neill and Kirshenbaum Bond & Partners, both in New York, and The Leap Partnership, Lois/EJL and Hal Riney & Partners, all in Chicago, are among the agencies being considered as successors to Leo Burnett. That agency's Toronto office resigned its Fruit of the Loom business in North America last week rather than participate in the review. Bowling Green, Ky.-based Fruit of the Loom spent $28 million on the brand in 1996, according to Competitive Media Reporting. Spending during the first half of 1997 was $6 million. Warwick handles the company's BVD brand. Other roster shops include Mullen in Wenham, Mass. (Gitano), and Harris Drury Cohen, Fort Lauderdale, Fla. (ProPlayer). MCBRIDE LEAVES FCB FOR WIEDEN SAN FRANCISCO-Chuck McBride, senior vice president and group creative director at Foote, Cone & Belding, San Francisco, is leaving the agency to become a creative director at Wieden & Kennedy, Portland, Ore. He will work on the Nike account. DECISION IMMINENT FOR TACO BELL FIELD BUSINESS LoS ANGELES-Foote, Cone & Belding is expected this week to be named Taco Bell's field marketing agency. The business is estimated to be worth close to $100 million, significantly larger than previously reported, according to sources. Field marketing for the Irvine, Calif.-based fast-food chain is currently split among TBWA Chiat/Day's St. Louis office; Bozell Worldwide's Costa Mesa, Calif., office; Landor & Partners in Clearwater, Fla.; and several smaller shops. DDB ADDS MCDONALD'S MEDIA CHICAGO-McDonald's Corp. moved network TV planning and buying responsibilities for the adult portion of its account to DDB Needham from Leo Burnett. Billings are estimated at $250 million. McDonald's has said it intended to move media when it earlier awarded DDB adult creative responsibilities [Adweek, Aug. 4]. DDB's Optimum media unit in New York will handle buying. NEWSWIRE ROUNDUP Austin, Nichols, New York, is in talks with several New York shops regarding its Yoo-Hoo drink. Sources said the client is looking for an agency to handle interactive projects, but sources believe general ad work is involved. Compton Partners in New York handles creative and media chores for Yoo-Hoo . . . Ben & Jerry's Homemade has moved ad chores from in-house to McKinney & Silver of Raleigh, N.C., without a review . . . Drypers Corp., maker of Drypers Disposable Diapers, has named Suissa Miller Advertising in Los Angeles its agency of record . . . The Census Bureau reported Oct. 10 that it had awarded its $100 million Census 2000 contract to Young & Rubicam in New York and four of its sister companies . . . The Richards Group in Dallas was awarded the account of Encore Media Group, parent of premium cable networks Starz!, Encore Movie Networks and Movieplex. The account, previously at Jordan, McGrath, Case & Taylor in New York, does not include media duties, which are handled by SFM Media Corp., also in New York . . . Mad Dogs & Englishmen, New York, has won the $2-3 million print, cable and outdoor ad account of Time Warner's Road Runner, a new high-speed online Internet service owned by Time Warner Cable and Time Inc. An outdoor teaser campaign is breaking this week in Albany, N.Y., and El Paso, Texas.

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