Newswire

FALLON WITHDRAWS FROM RYDER
CHICAGO-Fallon McElligott, Minneapolis, has pulled out of the review for Ryder TRS’ $20 million ad account. Mark Goldstein, Fallon’s president of integrated marketing, said, “What they needed and our skills were not the best matched.” Remaining in the pitch are: Campbell-Ewald, Warren, Mich.; D’Arcy Masius Benton & Bowles, Detroit; and Grey Advertising, New York.
TATHAM GETS BUICK PROJECT
CHICAGO-Euro RSCG Tatham here is working on an assignment-a film primarily for internal and auto show use-for General Motors’ Buick division. The project is the shop’s first work for the automaker. Tatham president Bob Welke and Buick ad manager Jack Bowen previously worked together at Leo Burnett here. Bowen called it a one-time project that has no impact on McCann-Erickson’s status as national agency for Buick.
TN FILING REVEALS MAZDA COSTS
CHICAGO-True North Communications here has reported revenues of $161.5 million for the third quarter ending Sept. 30, a 28.4 percent increase over the same period a year ago. According to the 10-Q form filed last week with the Securities and Exchange Commission, the Mazda account, which TN’s Foote, Cone & Belding unit resigned, was worth $20.7 million in revenues in 1996 (about 4.2 percent of total TN revenues). Through the first nine months of 1997, the account brought in $15.6 million. Also, the costs involved in shutting down the Santa Ana, Calif., office serving Mazda will be $8-10 million, according to the TN filing.
CONTENDERS EMERGE IN SBC WIRELESS PITCH
DALLAS-SBC Communications will hear presentations from at least four agencies for the consolidated wireless creative accounts of its Southwestern Bell and Pacific Bell brands. Scheduled to present this week are: GSD&M, Austin, Texas; Ketchum Advertising, San Francisco; Campbell-Ewald, Warren, Mich.; and Campbell Mithun Esty, Minneapolis, sources said. An SBC representative declined comment. GSD&M is the incumbent for Southwestern Bell wireless; Ketchum represents Pacific Bell wireless.
DONER, RED ROOF PART WAYS
DETROIT-W.B. Doner & Co. in Southfield, Mich., has resigned the $10 million Red Roof Inns account. The Hilliard, Ohio-based lodging chain said it is unlikely that it will seek another agency of record and instead will use a “menu” of advertising resources.
RETAILER NARROWS SEARCH TO 4
NEW YORK-Fashion Bug has selected four finalists to pitch its $10 million creative-only account. Contenders are: BBDO South, Atlanta; W.B. Doner & Co., Baltimore; Earle Palmer Brown, Philadelphia; and DeVito/Verdi, New York. Media buying is handled by The Media Edge, New York. Fashion Bug’s advertising had been handled both in-house and through Fame, a division of Martin/Williams Advertising in Minneapolis.
GTE UNIT MULLS EPSILON, OGILVYONE
BOSTON-A unit of GTE last week heard presentations from Epsilon in Burlington, Mass., and Carrollton, Texas, and OgilvyOne in New York for a direct marketing assignment. “We do have a review under way with our two primary direct response agencies,” said Brian Blevins, GTE’s manager of media relations. GTE Communications Corp., Irving, Texas, is the division conducting the review. The two roster shops are vying for an initiative to sell local phone service to business customers in markets unregulated as a result of the Telecom Act, Blevins said.
SALZMAN JOINS YOUNG & RUBICAM
NEW YORK-Young & Rubicam has hired Marian Salzman as director of the newly formed Brand Futures group. Salzman was formerly at TBWA International, where she headed that shop’s Department of the Future. “We’re not just hiring a person; she’s an icon,” said Y&R’s Ed Vick, chairman and chief executive officer.
NATIONAL GUARD DOWN TO 3
ATLANTA-The National Guard is considering three agencies for its $10-13 million ad account, sources said. They are: incumbent Laughlin, Marinaccio & Owens, Arlington, Va.; HMS Partners, Columbus, Ohio; and Seiter & Miller Advertising, New York, which has teamed with Grey Direct, New York, to pitch the business.
NEWSWIRE ROUNDUP
Incumbent Ketchum Advertising, Pittsburgh, has been told by Nationwide Insurance that it will not be among the finalists in the review for the company’s $22 million account . . . Semifinalists in the review for the estimated $5-7 million ad account of Software AG Americas include: Ingalls Advertising, Boston; Mullen, Wenham, Mass.; The Martin Agency, Richmond, Va.; and Jordan, McGrath, Case & Taylor, Hampel/Stefanides and Merkley Newman Harty, all New York. There is no incumbent . . . Mullen in Wenham, Mass., has won the $10-12 million international business-to-business ad account of the Agfa-Gavaert Group, Antwerp, Belgium. Anderson & Lembke, New York, had the business . . . Software manufacturer Knowledge Adventure is searching for an agency to handle its JumpStart brand of educational software. Select Resources International, Los Angeles, is assisting in the review . . . McDonald’s Corp. is testing an oval-shaped cheeseburger called the MBX, the Oak Brook, Ill.-based fast-food chain told analysts last week. It could be added to menus nationally in 1998. DDB Needham in Chicago is McDonald’s lead agency . . . Long Haymes Carr, Winston-Salem, N.C., cited a heavy workload as the reason for dropping out of the review for the $26 million account of Shoney’s Restaurants . . . Arnold Communications and Circuit City last week finalized their contract for the Boston agency to handle the $50 million launch of a digital in-home movie-viewing system called Divx . . . TBWA Chiat/Day said it will close its St. Louis office by year’s end.