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NEW YORK Newspapers are losing the most ad dollars to the Internet compared to other media, according to a new report from Wachovia Equity Research.
Wachovia Senior Analyst John Janedis and his team analyzed 100 leading national advertisers to determine the shift away from traditional media to the Internet. Specifically, the team looked at 55 of those advertisers that fell in the following categories: automotive, retail, telecommunications, financial services, general services, media, and tech/Internet.
Of those seven categories, only one—financial services—increased spending in newspapers.
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