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NEW YORK TV stations may be the experts when it comes to leveraging video on Web sites and other digital channels, but newspapers are getting the largest share of local video advertising, according to data compiled by media research and consulting firm Borrell Associates.
Last year, local newspaper sites pulled a 50 percent (roughly $80 million) share of total video ad revenue, compared to TV station sites’ 20 percent ($32 million). Other local sites combined have 30 percent of local video ad revenue ($48 million).
While
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