AFK Seeks Shop for Anti-Alcohol Campaign
WASHINGTON, D.C.–Campaign for Alcohol Free Kids (AFK) this week will invite agencies nationwide to compete for a $5-10 million assignment to develop an ad campaign intended to bring underage drinking under control. The aim is to create a prototype campaign in Florida that can be rolled out nationally. “We’re looking for people who have real creative genius and feel protective of our kids,” said Susan Pall, co-founder of AFK. “This campaign must deglamorize beer and alcohol in the minds of our youth,” a letter issued to agencies states.
LePlae to Join TBWA C/D on Nissan
LOS ANGELES–TBWA Chiat/Day is expected to name a new U.S. account director on its $250 million Nissan Motor Corp. U.S.A. account. The move comes as the agency breaks a new phase in its “Own one and you’ll understand” campaign for Nissan luxury unit Infiniti. Robert LePlae, a senior vice president and group account director at Rubin Postaer and Associates, Santa Monica, Calif., is expected to be tapped for the post, sources said. LePlae declined to comment, as did executives at TBWA Chiat/Day.
Fallon Expected to Win Lee in Europe
CHICAGO–Lee Apparel Co. is expected to announce this week that Fallon McElligott, Minneapolis, has won its estimated $30 million European ad account. The win would be the agency’s first account outside the U.S. and is expected to hasten its plans to open a London office [Adweek, March 30].
Secure Horizons to Launch Review
LOS ANGELES–Secure Horizons in Cypress, Calif., a wholly owned division of PacifiCare Health Systems, has launched a search for an agency to handle its $11 million account, said sources. The incumbent, Houston Helm & Co., Los Angeles, has been invited to defend. Ogilvy & Mather, Los Angeles, handles PacifiCare Health Systems’ account, which is not a part of the review.
Leap Stock Rises on Heavy Trading
CHICAGO–The Leap Group’s stock more than doubled its share price during two days of heavy trading last week. Leap, parent company of The Leap Partnership ad agency, closed the week at $4.25 per share after hovering for several months around $1.50 amid barely discernible trading. Volume Thursday approached 2.5 million shares. A company representative said management knew of no reason for the heavy trading and price increase.
TBWA C/D Makes Jeans Stars of Levi’s Ads
SAN FRANCISCO–TBWA Chiat/Day will forgo a tagline and instead feature jeans by Levi Strauss & Co. as an American cultural icon, focusing on the signature Red Tab. One planned TV spot, sources said, features a pair of Levi’s jeans on a bed, against a stark white background. The jeans start flapping at the end of the bed, much like the wagging tail of a dog. The message: Dogs are not really man’s best friend; a comfortable pair of Levi’s jeans are.
Crispin Breaks Anti-Tobacco Ads in Florida
ATLANTA–Lining up behind a brand dubbed “Truth,” angry Florida teenagers make their demands to Big Tobacco in a statewide TV campaign and national print effort breaking this week. The ads are the first from Crispin Porter & Bogusky in Miami on behalf of Florida’s anti-smoking effort, funded by that state’s $11.3 billion cigarette settlement reached last summer with tobacco manufacturers. In the campaign, Florida teens demand “a list of ingredients on every pack of cigarettes, all 401 poisons and 43 carcinogens,” and proclaim to be “a generation that’s tired of being lied to about tobacco.” The tagline, created by a teen during a recent anti-smoking youth summit: “Their brand is lies. Our brand is truth.”
Two more contenders have emerged in the $50-60 million review for the New York State Lottery, which confirmed it is talking with eight agencies [Adweek, April 6]. Jordan McGrath Case & Partners and Avrett, Free & Ginsberg are competing against incumbent DDB Needham, Grey Advertising, McCann-Erickson and Partners & Shevack, plus two undisclosed shops. . . Johnson & Johnson of Brunswick, N.J., consolidated its national broadcast agency of record account with McCann-Erickson, New York, adding cable and syndication media buying to the shop’s current network television assignment. The additional $150 million in billings brings the media account to a total of nearly $570 million . . . Agency.com, New York, has acquired Ketchum Interactive, San Francisco, a division of TBWA Chiat/Day. Both agencies are owned by Omnicom Group . . . Kirshenbaum Bond & Partners, New York, last week landed an estimated $10 million account from Efamol Nutraceuticals after a two-month review. . . VH1 has hired Rubin Postaer and Associates, Santa Monica, Calif., to handle creative and media responsibilities for its upcoming $10 million image campaign . . . N.W. Ayer & Partners, New York, has dropped out of the $15-20 million review for the Easy Spirit brand of The Nine West Group of White Plains, N.Y. The remaining contenders are Publicis/Bloom and Gotham, both in New York, and Arnold Communications in Boston . . . Joseph T. Plummer has been named executive vice president and director of brand strategy on global accounts at McCann-Erickson Worldwide . . .Arnie Semsky, currently executive vice president, director of media and programming services for BBDO Worldwide and a member of the BBDO board, will leave the agency at the end of 1998 to teach and consult, he said. There are no plans as yet to name a successor for Semsky, BBDO said in a statement.
AFK Seeks Shop for Anti-Alcohol Campaign