Quarterdeck Initiates Search
LOS ANGELES–Computer product manufacturer Quarterdeck Corp. has launched a review for its newly consolidated media and creative account, according to Esther Pagliarulo, the company’s director of marketing communications. Quarterdeck’s consumer and business-to-business ad spending totaled about $7 million in 1997, per Competitive Media Reporting. Media buying for the Marina del Rey, Calif., client is currently handled by CKS Partners in Cupertino, Calif., which will not be participating. Advertising has been handled in-house.
FCB to Pick Up Intuit’s Quicken
SAN FRANCISCO–Foote, Cone & Belding here is on the verge of picking up all media and creative duties for Intuit’s Quicken brand of personal finance software products, according to client executives. All other Intuit brands, including TurboTax, will be managed by an in-house advertising team. There is no incumbent.
The U.S. Mint Conducts Review
WASHINGTON, D.C.–A number of agencies– including Grey Advertising and Young & Rubicam, both New York, W.B. Doner and Eisner & Associates, both Baltimore, among others–are participating in a review conducted by the U.S. Mint, Department of the Treasury, Washington, D.C. The client is seeking an agency to handle ad duties for its 50 states commemorative quarter program.
GPU Energy Narrows Contender List
NEW YORK–Four shops have advanced in the review for Reading, Pa.-based GPU Energy’s $9-15 million account, confirmed John Melillo, manager of advertising and media services. Incumbent Gilbert Whitney & Johns, Whippany, N.J.; Gillespie, Princeton, N.J.; Winning Strategies, Ramsey, N.J.; and Reese, Tomases & Ellick, Wilmington, Del., will make creative presentations. Stiegler, Wells & Brunswick, Bethlehem, Pa., and Giacalone & Wood, Hopatcong, N.J., were cut following the credentials stage.
FCC Steps Back From Free Airtime Ruling
WASHINGTON, D.C.–Faced with overwhelming criticism and congressional threats to cut off his funding, Federal Communications Commission Chairman William Kennard last week decided not to immediately pursue a ruling that might force broadcasters to offer free airtime to political candidates, as he had previously pledged. Instead, Kennard will pursue a notice of inquiry, which is a formal fact-finding mission led by the regulatory body.
JWT Shifts Chicago, Canada Chiefs
CHICAGO–J. Walter Thompson has named Brian Heffernan to the new post of president of its office here. Previously JWT’s North American new business director, Heffernan succeeds executive vice president and general manager John Clinton, who was named chairman of JWT Canada in Toronto. Concurrently, the agency said Lori Donchak, worldwide account director on JWT’s Kraft Foods account, will not leave in April as she had said she intended to do. JWT officials said that change in plans was not related to Clinton’s departure.
BMW Shuffles German Roster
CHICAGO–BMW AG in Munich has shaken up its agency roster, naming Jung von Matt in Hamburg its agency, effective Jan. 1, 1999. It will succeed Scholz & Friends, which had handled BMW in Germany, and BBDO D†sseldorf, which had handled BMW’s international account. The company said it intends to reorient its marketing to “strengthen its national and international [brand] image.” Fallon McElligott’s handling of BMW of North America’s account is not affected by the change, the automaker said.
TBWA Chiat/Day Takes Beldings’ Top Honors
LOS ANGELES–TBWA Chiat/Day’s Venice, Calif., office emerged as the big winner at the Advertising Club of Los Angeles’ Belding Awards. The agency won 28 Belding bowls, more than any other shop in the competition, mostly for its work for Apple Computer. It also received the Sweepstakes Award, the top prize, for the launch TV spot in the Apple “Think different” campaign featuring “the crazy ones,” such as Gandhi and Ted Turner. This year’s Beldings were held on March 26 at The Palace in Hollywood, Calif.
Jacques Moret Inc., a New York-based marketer of women’s apparel, is contacting agencies about handling advertising for Jacques Moret, its core brand of apparel, as well as the company’s newly licensed line of Spalding women’s activewear, sources said. Billings are undisclosed Robin Raj last week joined Highway One in San Francisco as executive creative director, replacing Phillip Feemster, who left the agency in January. Raj had served as executive creative director at Ikonic since 1996 GSD&M in Austin, Texas, has opened a 20-person office in San Francisco to handle its Pacific Bell Mobile Services account N.W. Ayer & Partners in New York broke a global ad campaign for Continental Airlines last week with the tagline, “Work hard. Fly right.” The campaign is the first work by Ayer since winning the estimated $50 million account last year Austin Kelley, chairman and chief executive officer of Austin Kelley Advertising, Atlanta, died March 26 after a long battle with cancer. He was 67.
Cliff Freeman and Partners, New York, has declined to defend the Little Caesars account once the business was placed in review. The agency was not dismissed, as reported earlier [Adweek, March 23].
Quarterdeck Initiates Search