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Saatchi PLC Releases Financial Results NEW YORK--Saatchi & Saatchi PLC has reported worldwide revenue of about $620 million for 1997, a 5 percent increase over 1996, according to preliminary results issued last Friday. Pretax profit was $35 million, more than double the 1996 figure. Shops Vie for U S West Assignments LOS ANGELES--Rubin Postaer and Associates, Santa Monica, Calif., and TBWA Chiat/Day, Venice, Calif., are among the shops contacted by consultancy Jones-Lundin Associates in Chicago for U S West Communications' creative and media planning assignments, said sources. Incumbent N.W. Ayer & Partners, New York, has not decided whether it will participate. Cash Plus in Minneapolis retains media buying duties on the estimated $40 million account. N.Y. Exec to Aid McCann's Troy Office DETROIT--McCann-Erickson Worldwide in Troy, Mich., has brought in Jonathan Cranin, executive vice president and deputy creative director from McCann, New York, to oversee work on General Motors' Buick division. Cranin also will help overhaul Troy's creative department. Gunnar Wilmot, managing director of the Troy office, said losing the GMC Truck account last year to Ammirati Puris Lintas was a "catalyst" for the change. Cliff Freeman Picks Up More Fox Work NEW YORK--Cliff Freeman and Partners has been named lead agency for Fox Sports Network. The shop already handled the assignment to create spots for Fox's National Hockey League coverage. Among the agency's new duties will be the creation of spots promoting Major League Baseball, sources said. Contacted Shops Emerge in L.A. Cellular LOS ANGELES--L.A. Cellular has contacted several shops to pitch its $20 million account. They include: McCann-Erickson's Los Angeles and San Francisco offices; Foote, Cone & Belding, San Francisco; Team One Advertising, El Segundo, Calif.; DDB Needham, Los Angeles; and Fogarty Klein & Partners, Houston. It's Official: McCann Wins Gateway Business NEW YORK--McCann-Erickson here has been awarded the estimated $50-70 million Gateway 2000 global account, as expected [Adweek, March 23]. D'Arcy Masius Benton & Bowles is the incumbent. Separately, the shop's San Francisco office has signed a new agreement with Silicon Graphics to retain that client's $40 million account. Y&R Unveils Sony Corporate Spot NEW YORK--Young & Rubicam's global branding campaign for Sony broke last week, featuring a flying pig and the tagline, "Do you dream in Sony?" [Adweek, Jan. 26]. A Sony representative said the client's relationship with Lowe & Partners/SMS here continues. Sources have said Y&R is in line for the entire account. CBS Moves Media From Bates to Carat NEW YORK--CBS Television last week shifted its media planning and buying account to Carat MBS here from Bates USA. Billings are estimated at $40-50 million. The shift reunites CBS with Charlie Rutman, executive vice president and director of client and media services at Carat. Rutman held several media posts at Bates USA. Little Caesars Selects Bozell DETROIT--Little Caesars has awarded its $40 million account to Bozell Worldwide, Southfield, Mich. Incumbent Cliff Freeman and Partners declined to defend. The pizza chain will keep its "fun, value-oriented image" while emphasizing quality, said Gary Topolewski, chief creative officer for Bozell, Southfield. Whether the "Pizza! Pizza!" mantra and the Little Caesar character will remain have yet to be decided. "Some of the work we presented used those and some didn't," Topolewski said. Newswire Roundup BBDO and sister Omnicom shop Rapp Collins Worldwide, both New York, have retained advertising and direct marketing duties, respectively, on the U.S. Navy account. Combined billings are $25-30 million. The account went into government-mandated review last July [Adweek, July 28] TBWA Chiat/Day, New York, has landed the estimated $35 million account of Outback Steakhouse, Tampa, Fla. Incumbent McCann-Erickson, New York, split with the client in December. Media is handled by KSL Media (spot buys) and SFM Media (national), both New York Publicis SA, Paris, has been awarded the global account of Le Club Mediterranee. Publicis/Bloom, New York, will handle domestic advertising. Lowe & Partners/SMS, New York, was the incumbent on the U.S. business. Sources put total billings at $15 million Raymond Otis Mithun, co-founder of Campbell Mithun Esty, Minneapolis, died last week of natural causes. He was 89 Four months after winning Agfa-Gevaert Group's $10-12 million global account, Mullen in Wenham, Mass., has lost a piece of the business to former incumbent Anderson & Lembke. The New York shop has won creative duties for the client's desktop scanner and digital camera products, Agfa officials said Crispin Porter & Bogusky, Miami, has won Cunard's $11 million account. Bates USA, New York, had handled the business KSL Media, New York, has retained media buying duties for the estimated $50 million Victoria's Secret account. The shop also has picked up media planning duties, which along with creative responsibilities was resigned in March by Tarlow Advertising, New York. KSL competed for the media portion against Pro Media, Natick, Mass. Creative duties are in-house.

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