Merged Banks Meet With Agencies
CHICAGO–Marketing officials from Wells Fargo, San Francisco, which recently acquired Minneapolis’ Norwest, met last week with the bank’s two agencies in what is expected to lead to a shootout for the combined institutions’
$45-50 million advertising account, sources said. The agencies, Carmichael Lynch, Minneapolis, which handles Norwest, and Wells Fargo shop DDB Needham, Los Angeles, were briefed last week on what was believed to be a project related to the merged company’s future ads, sources said.
U.S. Presents Alcohol Ad Ban Proposal
WASHINGTON, D.C.–The Clinton Administration last week presented legislation that would mandate health warnings on all alcoholic beverage ads, including Web ads, to Sen. Strom Thurmond, R-S.C. The senator had lambasted a Bureau of Alcohol, Tobacco and Firearms decision allowing wine makers to tout the health benefits of moderate alcohol consumption on labels. The bill would put rotating warnings on containers and place health advisories on alcohol advertisements. It would also prevent the listing of health benefits on labels or ads. A representative said Thurmond will evaluate the proposal, along with other options.
Canon Taps Starcom for $125 Mil. Task
CHICAGO–Canon USA, Lake Success, N.Y., is expected to award its $125 million media buying account to Starcom Media Services here, sources said. Creative will remain split between DCA Advertising and Grey Advertising, both New York.
Suissa Miller Lands Acura Dealer Duties
LOS ANGELES–Suissa Miller, lead shop for American Honda Motor’s Acura division, will handle a dealer marketing program for a new luxury line, the Torrance, Calif.-based company confirmed. Full program details are pending, but Honda representative Mike Spencer said the Acura initiative would use a “relevance-based marketing” effort modeled on a Honda dealer program handled by Rubin Postaer and Associates, Santa Monica, Calif. RPA and Suissa Miller were said to be vying for the Acura business, which could bill more than $70 million, sources said. The client, however, denied there was a contest.
Clairol Reassigns Nice ‘n Easy
NEW YORK–The Kaplan Thaler Group in New York has been awarded the Nice ‘n Easy hair color account from Bristol-Myers Squibb’s Clairol division. The business, previously at The Intuition Group here, was moved without a review. Both are roster shops. Billings were undisclosed, but spending hit $20 million through October 1998, according to Competitive Media Reporting.
Bermuda Taps JWT; Aruba to Martin
NEW YORK–The Bermuda Department of Tourism has selected J. Walter Thompson to handle its estimated $12 million ad account. JWT here bested Eisner & Associates in Baltimore; Arnold Communications in Boston; and Hill, Holliday/ Altschiller and Grey Advertising, both in New York. Incumbent DDB Needham here decided not to take part. Separately, The Martin Agency, Atlanta, emerged as the winner of the $7-10 million Aruba Tourism Authority account after a four-month review. Other finalists: incumbent agency Fitzgerald & Co. in Atlanta, Avanti Plus in Miami and Grace & Rothschild in New York. The review was managed by Pile and Co., Boston.
Saatchi & Saatchi, New York, bested Goodby, Silverstein & Partners, San Francisco, to land creative and media duties for UnumProvident, a new disability insurance company formed from the merger of Provident Cos. and Unum. Billings are estimated at $30 million Raytheon in Lexington, Mass., chose Campbell-Ewald, Warren, Mich., for its $15 million ad account following a lengthy review in which McCann-Erickson, Los Angeles, and Keiler & Co., Farmington, Conn., were finalists Victor Emmanuele was promoted to business development manager at Bates North America, a new post created by chief executive Bill Whitehead to service its $100 million Hyundai Motor America account. Emmanuele, 46, will be based in New York and help create interactive and direct marketing work for the Fountain Valley, Calif.-based automaker Havas Advertising said its 1998 billings increased 11 percent, with an 11 percent rise in the U.S. and a 10 percent jump in Europe. Billings fell 5.6 percent in Asia, but rose 78 percent in Latin America. The U.S., which accounted for 32 percent of the total, continues to make up the largest chunk of the the Paris-based network’s worldwide billings. Havas’ Euro RSCG unit includes Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York and Euro RSCG Tatham in Chicago The WPP Group, London, has taken a 49 percent stake in International Presentations Ltd., a firm which provides road-show services to corporations, government agencies and investment banks for equity offerings OgilvyOne Worldwide has set up shop in Tokyo, its 69th office. OgilvyOne Tokyo will provide relationship marketing and interactive services for such global clients as American Express and IBM Young & Rubicam in New York has promoted Bill Kelly to managing partner–one of a dozen at the $3.4 billion office. Kelly, formerly an account managing director on the U.S. Army business, will also oversee the Sony Electronics and Kellogg functional foods accounts, which total $160 million in combined billings. He has been with Y&R since 1996.
Merged Banks Meet With Agencies