– FCB Takes Humorous Tack for PT Cruiser
DETROIT–FCB Worldwide takes a light approach in the upcoming $70 million spring launch of DaimlerChrysler’s Chrysler PT Cruiser. Insiders said ads from the Southfield, Mich., agency convey the passion owners feel about the car/truck hybrid. Sources said the automaker initially intended to spend more than $100 million on the campaign but has shifted money toward nontraditional advertising and public-relations activities.
– KSL Nabs Tiny Computer’s $20 Mil. Media Account
LOS ANGELES–KSL Media has won the $20 million media planning and buying account for personal computer maker Tiny Computers after a review that included several undisclosed shops. The U.K.-based company, which entered the U.S. in late 1999, is expected to open 50 Tiny stores on the West Coast this year. KSL’s first effort is expected to bow sometime in the spring.
– Three Shops Remain in $30 Mil. Subway Review
NEW YORK–The Subway Franchisee Advertising Fund Trust has made a cut in the review for its $30 million national creative account. Finalists are Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York; The Martin Agency, Richmond, Va.; and Mullen Advertising, Wenham, Mass. A decision is expected in March.
– MNH Wins $20 Mil. Internet Account
NEW YORK–Merkley Newman Harty has landed creative duties for Camdens, a White Plains, N.Y., company that markets corporate gifts and services on the Web. Billings are $20 million. The New York shop bested undisclosed agencies in an informal review. Media duties will be handled by fellow Omnicom Group shop Creative Media in New York; Omnicom’s Millsport in Stamford, Conn., handles sports and event marketing for Camdens.
– D’Arcy Launches New Brand, Masius
NEW YORK–D’Arcy Masius Benton & Bowles is launching a new agency brand specializing in corporate and financial clients. Masius, an extension of the former DMB&B Financial agency in London, will be headquartered here and run by managing director Rebecca Tudor-Foley. She reports to Andrew Porter, Masius chief executive. Clients include Credit Suisse Asset Management, Legal & General, Ernst & Young and Worldtraveldirect.com.
– $30 Mil. Anti-Tobacco Account in Review, Again
ATLANTA–Citing a “technical flaw” in the process, the Florida Department of Health has reopened its $30 million anti-tobacco review. The account was re-awarded to Miami’s Crispin Porter & Bogusky earlier this month, but
– spokesperson for the state said certain questions during the process could have been “misconstrued” by respondents. Both CP&B and BVK/Meka of Miami, the runner-up in the first review, said they will participate.
– Holland Advertising Cuts Staff, Accounts
NEW YORK–Holland Advertising resigned all of its trade advertising business, which accounted for a third of its $30 million in billings, and laid off about 10 staffers involved with those accounts, said chairman and creative director Chris Holland. Jettisoned accounts include Sundance, E! Entertainment Television and ImaginOn. Holland said the move signals an effort to reposition the agency as a full-service strategic shop with product-planning and product-development capabilities. However, sources said employees were told the agency would close its doors March 3, with only Holland and a few others remaining to handle the Purdue Frederick Co. brands.
– Newswire Roundup
Consumer complaint site PlanetFeedback.com, Cincinnati, narrowed the contenders for its $25 million account to DDB, New York; GSD&M, Austin, Texas; and The Richards Group, Dallas. As expected [Adweek, Feb. 14], TBWA/ Chiat/Day, New York, landed $55 million in ad duties for a new travel site backed by United, Delta, Northwest and Continental. Land Rover narrowed the list of contenders for its $35 million account to Kirshenbaum Bond & Partners, New York; Crispin Porter & Bogusky, Miami; and GSD&M, Austin, Texas. Hampel/Stefanides, New York, and West-Wayne, Atlanta, did not advance. Young & Rubicam’s Web spinoff, Y&R 2.1, landed four accounts with total billings of $60 million: Harrods.com, London; Mall.com, Austin, Texas; GlobalDig-italMedia.com, Boston; and Capital Thinking, New York. Playboy Enterprises named AG Worldwide its chief marketing group. The New York shop’s Surge Interactive unit will brand Playboy.com. The Interpublic Group of Cos. became a shareholder in Mediaplex, which makes technology for online advertisers. Omnicom Group direct marketing shop Rapp Collins Worldwide entered into a joint venture with Hispan-America Response Marketing, Newfound-land, Pa. Golf site Greens.com is seeking an agency to handle its $15-20 million creative and media account. Minolta Group unit QMS named Euro RSCG/DSW Partners its agency without a review. PiNGPoNG.com, Fountain Valley, Calif., moved its $30 million account to Doner, Newport Beach, Calif., six weeks after awarding it to FCB Worldwide. Colby Effler & Partners, Santa Monica, Calif., won The Disney Channel’s $10 million branding campaign, beating Ogilvy & Mather, Los Angeles, and Saatchi & Saatchi, San Francisco. The Nature Conservancy, Arlington, Va., is talking to agencies about a branding campaign for which spending could reach $5 million, sources said. PBS, Alexandria, Va., tapped Fallon McElligott, Minneapolis, to handle its $15 million account.
– For the Record
In Adweek, Feb. 21, IndieWire was listed as a division of Bravo Networks. It is an independent entity [page 70]. The names of Sage Marketing Communications president John Favalo and vice president of operations Bob Hite were reversed in a photo caption [People, page 64].
– FCB Takes Humorous Tack for PT Cruiser