Senate Passes Bill on Web Rules
WASHINGTON–A bill requiring the Federal Trade Commission to write rules that Internet commercial Web sites must follow when gathering personal information on children passed the Senate last week. The Children’s Online Privacy Protection Act of 1998, which represents the first broad-based privacy legislation affecting the Internet, calls for Web sites to obtain a parent’s consent before collecting personal information such as names and addresses from children 12 and under. Advetisers said they would have preferred to adopt their own rules. “In an ideal world, these issues would be solved through self-regulation,” said Dan Jaffe, executive vice president of the Association of National Advertisers.
TBWA/C/D Breaks New Energizer Effort
LOS ANGELES–TBWA/Chiat/Day is spearheading a $150 million global ad launch of the new Energizer advanced formula battery. The Playa del Rey, Calif.-based agency breaks new spots this week starring the Energizer Bunny in the U.S. portion of the campaign. The new spots “bring the Bunny back to the center stage,” said Mark Larsen, category manager, communications for the St. Louis-based Eveready Battery Co. “Now we have some significant product news to go with it.” The ads follow the theme that the Bunny’s performance is greatly enhanced by the new battery. Teaser ads debuted on Oct. 4.
Pollock Resurfaces at FocusVision
NEW YORK–Duncan Pollock, formerly president, North America, at Ammirati Puris Lintas here, was named president and chief operating officer of FocusVision Worldwide, a Stamford, Conn.-based videoconferencing technology company whose clients include Kraft Foods, Levi Strauss, Campbell Soup, Johnson & Johnson and IBM. Pollock succeeds John Houlahan, who remains chief executive officer and assumes the additional title of chairman.
AAF Elects 4 to Hall of Fame
NEW YORK–The American Advertising Federation has elected four industry pros to its Hall of Fame for 1999. They are: Milton Gossett, former chairman, Saatchi & Saatchi Worldwide; Lester Wunderman, former chairman of the board, worldwide, Wunderman Cato Johnson; Burt Manning, former chairman of the board, J. Walter Thompson Co.; and Jay Chiat, former chairman and founder, Chiat/Day. The awards presentation is scheduled for March 16 here.
Lucky Dog Breaks First Campaign
NEW YORK–Lucky Dog Phone Co., a spinoff of AT&T Corp., launched its first advertising campaign last week with the first of four TV ads featuring men and women with dog heads, a prize giveaway and the voice of actor Larry Hagman. Radio, print and outdoor ads also broke. The “Are you a Lucky Dog?” campaign was created by Young & Rubicam here.
Marketing Exec Killed by Police
SAN FRANCISCO–John Smart, 46, managing director of brand consulting firm Interbrand
Gerstman & Meyers, was shot and killed on Oct. 6 in a conflict with two San Francisco police officers in the city’s Tenderloin District.
1-800-Flowers Goes Global in New Campaign
NEW YORK–1-800-Flowers will reposition itself as a global player that goes to Europe and Africa to get the freshest, most exotic flowers in its first ad campaign from Kirshenbaum Bond & Partners here. Work breaks next week. Plans call for three TV spots which feature flower growers in Holland and Zimbabwe, sources said, and company chief executive Jim McCann, star of previous ads.
Bozell Worldwide, New York, last week said it has acquired Avrett, Free & Ginsberg, also New York, with $370 million in billings. Terms were not disclosed [Adweek, Oct. 5] The Interpublic Group of Cos. last week completed its purchase of International Public Relations, the parent company of Shandwick and Golin/Harris. The two shops will continue to be operated as autonomous units, separate from the New York-based conglomerate’s other main public relations agency, Weber Public Relations Worldwide in Cambridge, Mass. Armour Golf in Morton Grove, Ill., is talking to Chicago agencies about its estimated $6 million account after splitting with The Leap Partnership. Six shops will be selected for Oct. 22 presentations, the company said TBWA/Chiat/Day, Playa del Rey, Calif., broke new TV spots for Apple
Computer’s iMac starring Jeff Goldblum. The actor, who provided the voiceover for iMac’s launch spots, was Apple’s “No. 1 choice,” said interim Apple chief executive Steve Jobs Two commercials breaking this week from Hill, Holliday, Connors, Cosmopulos in Boston for Fidelity Investments pair investment guru Peter Lynch with comedian Don Rickles. Earlier ads featured Lily Tomlin GSD&M, Austin, Texas, this week launches its first television ad for Haggar Clothing Co.’s year-old Black Label line that bows the tagline, “Cool comes around.” Dentsu in Tokyo will reorganize next year in an effort to better integrate its units and make decisions faster. The agency plans to establish five “headquarters” that will handle the administration of media, research and development, overseas business promotion, business and the corporation itself.
Senate Passes Bill on Web Rules