Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Visa to Break New Spots From BBDO
NEW YORK–Linda Evangelista will appear in a 30-second Visa check card spot in late August, while San Francisco 49ers teammates Steve Young and Jerry Rice will appear in two 30-second spots on Aug. 23 during the preseason football game between the 49ers and the Miami Dolphins. Interspersed throughout a series of black-and-white clips simulating fashion ads, Evangelista ponders her “identity” asking, “Who am I?” The Young and Rice spots poke fun at the too-close-for-comfort friendships that can develop between teammates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in