Bates Adds More CVS Business
NEW YORK–Bates USA here has added media duties to its creative responsibilities for the estimated $40-50 million account of CVS, based in Woonsocket, R.I. The media business had been at TBS Media Management in New York. Sources said the decision to move media to Bates followed management changes within CVS. Neil Guliano, senior vice president of advertising at CVS, said Bates will take over media planning and buying on Nov. 1. Bates replaced Ingalls Advertising, Boston, on the creative portion a year ago, and has created ads for CVS using the themeline, “One at a time.”
B&W Shuffles $70 Mil. in Assignments
NEW YORK–Brown & Williamson Tobacco Corp. in Louisville, Ky., has realigned nearly $70 million in U.S. ad assignments. Bates USA here picked up $50 million in billings by assuming responsibility for the Kool and Capri brands, effective Jan. 1, 1999. Kool was previously assigned to Grey Advertising here, while Capri was at Euro RSCG Tatham in Chicago. In another shift, the GPC and Misty brands, with billings totaling $20 million, will also be transferred to Grey on Jan. 1 from Tatham. Grey keeps the Carlton and Pall Mall brands and remains B&W’s agency of record.
Compaq Awards Recruitment Account
DALLAS–Compaq Computer Corp. hired JWT Specialized Communications, Houston, to take on the $5-10 million consolidated recruitment advertising duties for the company and its recent acquisitions, Digital Equipment Corp. and Tandem. JWT said it bested the Dallas office of JWG Associates and Bernard Hodes Advertising in Houston for the account. Compaq officials could not be reached at press time.
Music Man Leaves Y&R
NEW YORK–Young & Rubicam music director Hunter Murtaugh has left the agency to pursue a freelance career in advertising, television and movies. Murtaugh, 46, had been at the shop since the early 1980s, working on accounts such as Sears, Dr Pepper, KFC, 7Up, Xerox and AT&T. “Y&R always was known for using music more effectively than the other agencies,” Murtaugh said. “It was just a great place to work.” A replacement has yet to be named.
2 Drop Out of Promus Review
DALLAS–GSD&M in Austin, Texas, and Deutsch, New York, withdrew from Promus Hotel Corp.’s $40 million review. Still in are: Arnold Communications and Hill, Holliday, Connors, Cosmopulos, both Boston; TBWA Chiat/Day, New York; Foote, Cone & Belding, Chicago; and DDB Needham in Dallas.
Prevue Networks in Tulsa, Okla., has hired
The Richards Group in Dallas to handle broadcast and print advertising for its Prevue Channel, which offers TV program listings. Also vying were Gleason Calise Associates, Dallas, and GSD&M of Austin, Texas. Spending is $3-5 million Interpublic Group’s DraftWorldwide unit in Chicago said it will acquire KBA Marketing, a $120 million Chicago agency specializing in field promotion, special event production and alternative media Five Southeast shops have emerged as semifinalists for the $5 million Ritz-Carlton Hotel Co. advertising account: Atlanta agencies Broadus & Associates, Fitzgerald & Co. and Sawyer Riley Compton, as well as Leslie Advertising Agency in Greenville, S.C., and The Zimmerman Agency of Tallahassee, Fla. A decision is expected by Sept. 1 Chicago-based True North Communications said its board of directors has authorized the repurchase of up to $10 million of its stock, about 325,000 shares of 44 million outstanding at the current market price Bozell Worldwide’s Costa Mesa, Calif., office has created a new campaign for Taylor Made Golf Clubs, which shows pro golfers at less than their best. The estimated $15 million campaign includes three TV spots featuring pros Ernie Els, Michelle McGann and Tom Lehman struggling with the same worries and frustrations as weekend hackers West & Vaughan in Durham, N.C., survived a seven-week review that began with 15 agencies to become the first shop for Triton PCS, a member of the AT&T Digital Wireless Network. A source said spending will exceed $5 million Austin Kelley Advertising in Atlanta has been named agency for Mercedes-Benz Credit Corp. Crispin Porter & Bogusky in Miami has been awarded the advertising account for Caterpillar Footwear. The business, which will bill about $2 million in 1999, had been with Bozell in New York Publicis & Hal Riney in San Francisco has unveiled print, radio and TV ads for Saturn’s 1999 model cars. The effort retains the tag, “A different kind of company. A different kind of car,” but focuses less on Saturn employees and more on the vehicles C-E Communications, Warren, Mich., is handling advertising for Top Driver, a fledgling chain of in-mall driver-education services The Washington, D.C., office of Arnold Communications last week was named the agency for International Launch Services in San Diego, a joint venture that will provide rocket launching technology between Lockheed Martin and two Russia-based companies, Khrunichev Space Center and Energia. Billings were not disclosed.
For the Record
Mark Foster co-directed 22 new spots with Hank Perlman, created by Dweck & Campbell, New York, for Comedy Central [Adweek, July 27].
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