Chrysler, Daimler Vow Ad Status Quo
DETROIT–Chrysler Corp. and Daimler-Benz will maintain separate advertising and marketing programs after their merger is completed this month, but officials said they have considered comingling some below-the-line marketing services. A.C. “Bud” Liebler, Chrysler vice president of marketing, said there is no plan to consolidate media buying at Chrysler’s PentaCom media unit in Troy, Mich., although he conceded such a move could provide cost savings. Daimler’s Mercedes-Benz division uses Lowe & Partners/SMS in New York for creative and media buying in the U.S.
Kellogg Unveils Ensemble Line
CHICAGO–Kellogg Co. unveiled its new line of foods, all carrying the Ensemble brand name. The line includes frozen pasta entrƒes, dry pasta, bread, cookies, cereals, snack cakes and potato crisps, all containing soluble fiber, which has been shown to reduce cholesterol levels. The line will be available in five Midwest states in March and be rolled nationally by the end of 1999. Young & Rubicam, New York, is handling advertising for the line. No budget was disclosed.
True North Reports Earnings Gains
CHICAGO–True North Communications’ third quarter revenues were flat at $294 million, while net income rose nearly 35 percent to $13.3 million. Through the first nine months, revenues increased 2.8 percent to $886.3 million, while net income increased 47 percent to $34.7 million. CEO Bruce Mason said the income increases show the company has realized the operating efficiencies it anticipated from its acquisition last December of Bozell, Jacobs, Kenyon & Eckhardt.
Y&R Posts 12.6% Revenue Gain
NEW YORK–Young & Rubicam Inc. posted solid, double-digit gains in both revenue and profits for the third quarter ended Sept. 30. Y&R reported third quarter revenues of $375.4 million, up
12.6 percent over the same period last year.
Revenues through the first nine months rose 12.1 percent to $1 billion. Excluding acquisitions and currency fluctuations, revenues increased
14 percent in the third quarter and 15.1 percent in the first nine months compared to last year.
Dreyer’s Seeks Shop for New Product
SAN FRANCISCO–Dreyer’s Grand Ice Cream, Oakland, Calif., has been contacting West Coast shops about handling a new product launch via consultancy Seggerman & Co. in Berkeley, Calif. Among the shops contacted by the consultancy for the estimated $10 million assignment are: Goodby, Silverstein & Partners and Young & Rubicam, both in San Francisco; TBWA/Chiat/Day, Playa del Rey, Calif.; and Fallon McElligott, Minneapolis, said sources. The search does not appear to affect the estimated $30 million main account handled by lead shop Goldberg Moser O’Neill, San Francisco.
Volkswagen of America this week breaks a teaser campaign from Arnold Communications, Boston, for its redesigned Jetta, due in dealer showrooms by month’s end. It ads mark the first significant VW work from Arnold since the New Beetle was launched earlier this year Major League Baseball has chosen Vigilante, the New York urban shop of Leo Burnett, to create a campaign commemorating the 25th anniversary of Hank Aaron’s home run record. Waylon Ad in St. Louis will work on a youth effort. The combined tasks are worth $10-20 million Rochelle Klein will resign as executive creative director at Angotti, Thomas, Hedge in New York to join Tierney & Partners in Philadelphia as chief creative officer Partners & Shevack has been rechristened Partners & Shevack/Wolf in recognition of its new Toronto-based parent Frierson Mee + Kraft New York has been awarded the ad account for the $6 million U.S. launch of Voss, a Norwegian bottled water brand. There was no agency review Grey Advertising in New York hired Dave Tutin as executive vice president, senior creative director from McCann-Erickson, San Francisco Jordan McGrath Case & Partners, New York, breaks two 30-second spots this week in a $7 million effort for all Hasbro’s adult board games, featuring actress Jane Leeves of Frasier fame Zubi Advertising in Miami has been named Hispanic agency of record for Mobil, whose account is worth $5 million First Union Corp. has selected Erwin-Penland in Greenville, S.C. to oversee collateral, merchandising and tactical marketing communications, following a three-month review of its estimated $4 million account. The shop will work with lead agency Publicis Hal Riney & Partners in San Francisco. Jones-Lundin Associates, Chicago, handled the pitch Gotham in New York broke a $4 million campaign for America Online last week targeting teens. Four spots, with another eight in the works, are “a creative departure” from Gotham’s work for the client so far, said Stone Roberts, shop chairman Angotti, Thomas, Hedge has been awarded the $2 million ad account for The New York Restaurant Group without a review. Mad Dogs & Englishmen here had resigned the account several months ago The Mentholatum Company, Orchard Park, New York is talking to several undisclosed Northeast shops about launching a new product.
The American Association of Advertising Agencies is not accepting consultants and clients as members [Adweek, Nov. 2].
Chrysler, Daimler Vow Ad Status Quo