DDB Enters Sara Lee Media Fray
NEW YORK–DDB Needham, New York has been identified as a contender in the review for Sara Lee’s estimated $80 million domestic national broadcast and print buying account, sources said. DDB joins incumbent Ammirati Puris Lintas, New York, pitching with Western International Media, Los Angeles; SFM Media, New York, pitching with Euro RSCG Tatham, Chicago; TeleVest, New York; BBDO, New York; Grey Advertising’s MediaCom, New York; and TN Media, Chicago, a sister company of Foote, Cone & Belding Worldwide. All but TeleVest are creative and media roster shops. Questionnaires are due today. Bob Fellows, vice president of advertising for Sara Lee, confirmed the review but would not name contenders. The agencies declined comment.
Radio Shack Seeks Interactive Shop
BOSTON–Radio Shack said it is evaluating at least a dozen new media shops for an account that could be worth as much as $10 million. Company representative Tony Magoulas confirmed the search. Among agencies involved in the pitch: Planet Direct, Andover, Mass.; Think New Ideas, Boston and New York; SicolaMartin, Austin, Texas; Click Here, Dallas; and Organic Online, San Francisco, sources said. Planet Direct is expected to pitch with Razorfish and K2 Design, both in New York. Others contacted include Viant in Boston, River Interactive in Chicago and TBS Media in New York, sources said.
ConAgra Makes Grey Its Choice
CHICAGO–ConAgra said it moved an estimated $30-40 million in billings for its Healthy Choice line to Grey Advertising, New York, from Campbell Mithun Esty, Minneapolis. The client intends to do more multi-product, umbrella advertising for Healthy Choice and conflicts on CME’s client roster–such as Borden, General Mills and Land O’ Lakes–kept the agency from handling such programs. Cramer-Krasselt, Chicago, will continue to handle Healthy Choice bread and popcorn, but those chores will eventually be consolidated at Grey as well, the company said.
Lowe Gets Century 21
NEW YORK–Lowe & Partners/SMS has been awarded the creative portion of the $40 million ad account for Century 21 Real Estate, a Cendant Corp. division. Lowe here will be responsible for branding efforts for the Parsippany, N.J.-based company. The client had been working with Arnold Communications in Boston since September 1997. Arnold introduced a TV campaign in January with the new tagline, “More power to you.” Century 21’s parting with Arnold follows the client’s recent hire of Steve Savino, senior vice president of marketing, products and services. Grey Advertising in New York handles media for all Cendant brands.
Think Breaks Oracle Campaign
LOS ANGELES–Think New Ideas last week launched a new $25 million campaign for Redwood Shores, Calif.-based software company Oracle. The first in a series of print ads from the agency’s New York and Los Angeles offices broke in The Wall Street Journal last week. TV, radio and Web advertising is scheduled to debut this fall. The tagline: “Now you know.”
TBWA Expands Asia Presence
TOKYO–TBWA said it will acquire a majority stake in Nippo Corp., Japan’s 16th-largest agency, from Nissan Motor Corp. and others by early October. The automaker will retain a 10 percent stake and continue as the $285 million shop’s largest client and second-largest shareholder. Terms are under discussion. TBWA also plans to purchase the majority of Seoul’s 15-month-old Taekwang Multi Ad Corp., start a new agency in the Philippines and expand into India. More Omnicom acquisitions in Japan are expected, mainly of diversified agency service companies, sources said.
Resignations at JWT and APL
NEW YORK–Jeff DeJoseph has resigned as executive vice president, director of brand planning at J. Walter Thompson here. Carol Potter, director of account management, will handle administrative duties for the department until a successor is named. DeJoseph confirmed he accepted a position with an undisclosed company. Separately, Duncan Pollock has stepped down as president, North America at Ammirati Puris Lintas. APL chairman Martin Puris will assume Pollock’s responsibilities, which included strategy and oversight for North American operations. Pollock, who was with the shop for 13 years, did not disclose his plans.
Young & Rubicam has named Marvin Waldman to the vacant post of worldwide chief creative officer at Wunderman Cato Johnson in New York. Waldman, 48, was an executive creative director in charge of integrated communications at Y&R, working on accounts such as Colgate-Palmolive and KFC. His former position is not expected to be filled Earle Palmer Brown, New York acquired The Square, a London-based ad agency previously owned by TMP Worldwide, New York. The Square, which claims $40 million in billings, becomes EPB’s first non-U.S. office with clients including British Steel, Coty Cosmetics, Marriott Resort Hotels and Peugeot WPP Group reported an 8 percent increase in first-half revenues for 1997-98, from $1.37 billion to $1.49 billion. Profit before interest and tax for the same period increased almost 18 percent, from $152.2 million to $179 million Badger Worldwide Advertising, New York, parted ways with client Shiseido, for whom the shop handled the 5S beauty line account, estimated at $5 million, sources said.
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