Euro RSCG Taps CEO for Southern Europe
PARIS–Euro RSCG Worldwide on Friday named Juan Rocamora chief executive of its southern European sub-region. Based at Euro RSCG in Madrid, Rocamora will be responsible for client and agency development in Spain, Italy, Portugal, Greece, Turkey, Morocco, Tunisia, Israel and South Africa. Rocamora, who reports to Pierre Lecosse, chairman and chief executive of Euro RSCG Europe as well as chairman of the network’s Asia-Pacific region, replaces Manuel Maltez, who left the agency in May. The appointment reflects an ongoing flattening
of the network’s European operations.
Whirlpool Breaks Largest Campaign Ever
¸NEW YORK–Whirlpool will break a $10-15 million TV and print campaign this fall to support a new crop of dishwashers and ranges, its largest quarterly ad expenditure ever. The effort, via Campbell-Ewald in Warren, Mich., uses “A job well done,” the tagline and theme of Whirlpool’s brand launch last fall. The Temptations’ song, The Things You Do, serves as a brand anthem. Two 30-second TV spots break in mid-September, followed by eight print executions, all targeting women ages 35-50 with a problem and solution approach.
Dreyfus Adds Grace & Rothschild to Mix
NEW YORK–Dreyfus Corp. has added Grace
& Rothschild to the list of finalists competing to handle its estimated $20 million account, in the wake of Ammirati Puris Lintas’ departure last week. APL pulled out due to a conflict with Aetna, confirmed Richard Roth, consultant on the review. Ammirati had previously assured Dreyfus that Aetna, which has a retirement services unit, was not a conflict, sources said. Final presentations are set for August.
ONDCP Sets Dates for Phase III Pitches
NEW YORK–The Office of National Drug Control Policy has invited a number of contenders to make oral presentations next week for its estimated $800 million Phase III media campaign rollout. Agencies expected to pitch are Bates and Zenith Media, both based in New York and acting in partnership, and Western International Media, Los Angeles, along with other undisclosed shops and smaller subcontractors.
Budget Considering 3 for Yellow Pages
CHICAGO–Contenders for Lisle, Ill.-based Budget Rent a Car Corp.’s estimated $25 million Yellow Pages account are Ketchum Directory Advertising, Chicago, the incumbent for Budget and its Premier Car Rental and Cruise America units; TMP Worldwide in Denver, incumbent for Budget-owned Ryder TRS truck rental; and D’Arcy Masius Benton & Bowles, which has an office in Northbrook, Ill., and whose Detroit office handles general-market advertising for Ryder. A decision is expected Sept. 1 following mid-August presentations.
Thrifty Trims Agency Field to 12
DALLAS–Thrifty Car Rental, Tulsa, Okla., has selected 12 undisclosed agencies for the second phase of its $10 million review, according to sources. Sources said Thrifty is concentrating on Midwest and Southwest shops. The client did not return calls. Thrifty’s consultant, New York-based Advertising Agency Register, is requesting additional materials, due this week. Four to six finalists are expected to be chosen July 28.
Presentations will take place in August.
Morgan, Anderson Restructures
NEW YORK–Morgan, Anderson & Co., a marketing communications consulting and agency search firm, is restructuring to create two independent companies. Lee Anne Morgan will run Lee Anne Morgan & Partners, focusing on partnership issues between clients and agencies, and agency searches. Arthur Anderson will run marketing communications consulting arm Morgan Anderson Consulting in New York, focusing on agency contract/compensation, media evaluation and benchmarking.
Bozell Worldwide, New York, has been eliminated from the $10 million Weight Watchers Gourmet Smart Ones review, sources said¸.¸ Jordan McGrath Case & Partners, New York, and DDB Needham, San Francisco are the other contenders Fleet Financial Group last week narrowed the field of agencies competing for its estimated $150 million direct marketing account. Making final presentations next month will be Barry Blau & Partners, Wilton, Conn. (pitching with Arnold Direct, Boston); Bozell Direct, New York; Cohn & Wells, San Francisco and New York; and Devon Direct Marketing & Advertising, Berwyn, Pa. … The pending merger of NationsBank and Bank of America has opened a review for what sources believe will be a consolidated $85 million account. Sources said NationsBank incumbent Temerlin McClain, Dallas and BofA broadcast buying incumbent GSD&M, Austin, Texas, received questionnaires last week, along with other unidentified shops. Deutsch, New York and Marina del Rey, Calif., handles creative and print buying for BofA. Client and agency executives declined comment J. Walter Thompson in New York has tapped Carole Potter, formerly senior partner and director-in-charge of the shop’s North American Unilever business, as director of account management. She continues to oversee the Unilever account Ammirati Puris Lintas has rebranded its various online advertising divisions as APL Digital, to be headed by Brian Cauley Minneapolis shop Campbell Mithun Esty has won the $8-10 million business of GMAC-RFC, an arm of Bloomington, Minn.-based General Motors Acceptance Corp
Euro RSCG Taps CEO for Southern Europe