Amid Brutality Charges, Arnell Ads Buff NYPD
NEW YORK–Arnell Group Brand Consulting today breaks its first work for the New York Police Department. Dozens of TV ads in the campaign use testimonials from crime victims and officers on how acts of police heroism have affected their lives. Primarily a recruitment effort, the $10 million campaign will also try to polish the NYPD badge, which has been sullied by allegations of police brutality. The tagline: “Join us.”
SEC Chief Blasts Online Broker Ads
WASHINGTON–Arthur Levitt, chairman of the Securities and Exchange Commission, criticized online brokerages for creating ads that “more closely resemble commercials for the lottery than anything else.” Levitt, who made his remarks last week in a National Press Club address, urged companies to use restraint. “When firms, again and again, tell investors that online investing can make them rich, it creates unrealistic expectations,” he said. Levitt also asked industry veteran Jay Chiat to work with the National Association of Securities Dealers and industry leaders to “consider the public interest.”
New Dunkin’ Spots From Hill, Holliday
BOSTON–Hill, Holliday, Connors, Cosmopulos continues to serve up laughs in five new TV commercials for Dunkin’ Donuts. The client will put $16 million behind the summerlong push touting its icy chocolate and fruit-flavored Coolatta beverages to 18-34-year-olds.
A-B Ad Targeting Gays Creates Stir
CHICAGO–Anheuser-Busch, St. Louis, was hit with protests from right-wing groups last week over a Bud Light print ad showing two men holding hands. In a statement, the brewer said it was surprised “one print ad placed in select gay-oriented magazines has attracted attention.” A-B set up telephone numbers for consumers to support or oppose the work, which was created by DDB in Chicago. DDB has produced gay-targeted print ads in the past, though without the physical contact shown in the new ad. “Today’s consumer is not one of a specific gender, race, geography or orientation,” A-B said.
True North Posts Results, Buys KSL Media
CHICAGO–True North Communications reported first-quarter revenues of $303 million, up 6 percent from the same period a year ago. The increase was attributed mainly to acquisitions. Net income was $7.2 million, or 15 cents per share. Severance costs from U.S. staff reductions contributed to a 5 percent decrease in first-quarter operating income, to $11 million, TN said. TN’s operating margin was 3.6 percent for the quarter. Separately, True North Diversified Companies acquired KSL Media, New York, which claims annual billings of $500 million. KSL will remain independent and keep its name. Terms of the deal were not disclosed.
Jed Connelly will helm advertising and marketing duties at Nissan North America’s Nissan division following last week’s resignation of Michael Seergy as general manager. Seergy recently worked with TBWA/Chiat/Day, Playa del Rey, Calif., on its new “Driven” campaign Ammirati Puris Lintas promoted Lance Smith to president, multinational clients Marina Hahn joined J. Walter Thompson, New York, as executive vice president, strategy and entertainment–a new post. Hahn, 38, a former vice president at the William Morris Agency, will forge strategic entertainment partnerships Korey Kay & Partners, New York, picked up Mirage Resorts’ $30 million account without a review Kirshenbaum Bond & Partners, New York, created a new division, KBE, which will specialize in entertainment marketing. Its first clients are Radio City Entertainment and a partnership between Columbia Tristar Television Group and Children’s Television Workshop Crillon Importers, a new wine and spirits firm headed by former Absolut marketer Michel Roux, has tapped Gigante Vaz, New York, for its $10-15 million account The Lord Group landed $10 million in creative and media duties for online broker myTrack.com, a new venture of Track Data Corp. after a review of undisclosed shops EMC Corp. named seven contenders in its $10-15 million review: Arnold Communications and Hill, Holliday, Connors, Cosmopulos, both Boston; Think New Ideas, Los Angeles; and New York shops Ammirati Puris Lintas, Doremus & Co., McCann-Erickson and Grey Advertising. EMC split with Mullen in Wenham, Mass., last month Ingalls last week dismissed president Steve Connelly. Ingalls chairman and CEO Bink Garrison said he alone would run an 11-member management “brand team” at the Boston shop. Garrison said the new approach left no room for two leaders. Connolly said he was devastated by Garrison’s decision but wished the agency well PGR Media, Providence, R.I., has been tapped to handle broadcast and outdoor media planning and buying for Tommy Hilfiger toiletries created by Aramis. Its first assignment is the launch of the Freedom fragrance. Billings are expected to be in the $15-20 million range. Bates in New York will handle print placement while Arnell Group Brand Consulting, also New York, handles creative Herman Goelitz Candy, the Fairfield, Calif., maker of Jelly Belly gourmet jelly beans, will start a review for its $4-5 million ad account this summer after it hires a new marketing director WestWayne, Atlanta, launches its first advertising work for Russell Athletic this week, a $20 million print and TV campaign positioning Russell as part of a fit lifestyle choice in a 100-year history of making durable athletic clothing. The tagline: “Russell Athletic made for the long run.”
Amid Brutality Charges, Arnell Ads Buff NYPD