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Hill, Holliday Shuffles Top Managers BOSTON--Hill, Holliday, Connors, Cosmopulos last week elevated Fred Bertino and Brian Carty in a reorganization of senior management. Bertino, chief creative officer and president of the Interpublic Group of Cos. shop for the last six years, adds no new duties. Carty, however, becomes managing director of client services. Also promoted: John Mooney to president, exhibition services and John Connors III to managing director, interactive. TN Makes Peebler Chairman Emeritus CHICAGO--Charles Peebler was named chairman emeritus of True North Communications and will concentrate on new business and working with key TN clients, the company said. Replacing Peebler as CEO of True North Diversified Cos. is Valentine Zammit, who also becomes president. Harris Diamond was made chairman of TN Diversified and continues as chairman and CEO of BSMG Worldwide. Absolut Cinema Ad Plays in L.A. NEW YORK--Absolut vodka's first stab at cinema advertising--a two-minute mock trailer for a fictional movie--aired last week at the Los Angeles Independent Film Festival. "Hey Stranger," the story of a drifter who carries Absolut in a violin case and causes a ruckus in a dusty border town, was created by TBWA/Chiat/Day in New York [Adweek, Sept. 28]. A second trailer--a send-up of a dance movie--is set to break later this spring. "It can continue a long time, as long as each step forward it takes, it evolves," said John Garland, the agency's director of broadcast production. "It amplifies the fact that advertisers want far more sophisticated ideas and executions." Doner Tops Mullen for PNC DETROIT--Doner has bested Mullen to win the $25 million PNC Bank account, following a nearly five-month review. The agency's first work for the Pittsburgh-based bank, slated for September, will include TV, print and possibly other media, said Alan Kalter, Doner chairman and chief executive. Ketchum Advertising, Pittsburgh, and McKinney & Silver, Raleigh, N.C., had shared the account. MediaCom Wins $100 Mil. ConAgra Media NEW YORK--Food conglomerate ConAgra has named Grey Advertising's MediaCom, New York, to handle its $100 million consolidated media account. MediaCom and New York-based SFM Media were the incumbents. Carat MBS, New York, was also a contender. ConAgra's media buying duties had been scattered among multiple shops [Adweek, March 8]. The Omaha, Neb.-based agricultural giant was looking to combine its business at one agency, sources said. Jury Is in for Cannes Festival NEW YORK--Keith Reinhard, chairman and chief executive at DDB Needham Worldwide, has been named jury president for the 1999 Cannes International Advertising Festival. Nina DiSesa, chairman, chief creative officer at McCann-Erickson Worldwide in New York, was appointed to the film jury and Bill Ludwig, vice chairman, chief creative officer at Campbell-Ewald, to the press and poster jury. The president of the first-ever Media Lions jury is Paul Woolmington of The Media Edge; other jury members are Mike Drake, U.S. media director at BBDO Worldwide and Jack Klues, worldwide media director at Starcom. Newswire Roundup Former DDB Needham group creative director and Fallon McElligott Rice founding partner Nancy Rice joins Ogilvy & Mather in Chicago as co-deputy executive creative director Marsteller Advertising chairman Ed Ney has returned to the Young & Rubicam fold as chairman emeritus. Sources said Ney would serve as an adviser to select clients. Y&R declined comment Cliff Freeman and Partners, New York, has pulled out of the chase for The National Enquirer/Star's estimated $50 million account. DeVito/Verdi also exited, citing "increased workloads" from clients. Still in contention: Arnell Group Brand Consulting and DiNoto Lee, both New York Mullen in Wenham, Mass., has won an interactive marketing project from MSNBC.com, New York. Mullen executives declined comment Euro RSCG Worldwide has tapped Fran‚ois Tiger as CEO, France. Tiger replaces Jean-Michel Carlo, who becomes president of the Diversified Agencies Division of Euro parent Havas Advertising ... Young & Rubicam Inc. public relations unit Burson-Marsteller has acquired The Direct Impact Co. of Alexandria, Va. Terms were not disclosed. Direct Impact lobbies for trade organizations and Fortune 500 companies Bronner Slosberg Humphrey has been renamed Bronnercom and will serve as a holding company for the $1 billion entity's three agencies: BSH and Strategic Interactive Group, both Boston, and Sansome in San Francisco Two former Anheuser-Busch marketers have formed an independent Latino agency, Latin Works Marketing, in Austin, Texas, and Los Angeles. Managing partners are Manny Flores, former vice president of marketing development at A-B, and Alejandro Ruelas, the brewer's former ethnic marketing director Crate & Barrel has assigned its $3 million creative task to startup agency Tucker Tapia. The account was at McConnaughy Stein Schmidt Brown, Chicago. The home furnishings client, which handles most media buying in-house, spends about $3 million a year on advertising Select Resources International, Los Angeles, has hired Cheryl Kroyer of Goodby Silverstein & Partners as senior partner. She will head up media reviews.

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