New York Festivals Lauds Shops
NEW YORK–Four agencies took home Best of Show awards last Friday at The New York
Festivals’ 1998 International TV Advertising Awards. DDB Needham, Chicago, won the best commercial prize for a Budweiser spot; Clemenger BBDO in Melbourne’s work for the Conference of Australian Milk Authorities won best campaign; Cape Town’s Jupiter Drawing Room received best creative/production recognition for its Musica work; and TBWA/Campaign, Amsterdam, was honored with best public service announcement for a child safety spot. Other winners: McCann-Erickson, New York, took six gold trophies and top honors at the AME Awards for advertising and marketing effectiveness for its MasterCard work; and Ogilvy & Mather, Paris, won the United Nations Gold Plaque for an Amnesty International spot.
Miller Drops Some NBA Ties
CHICAGO–Miller Brewing won’t be back as official beer sponsor of the National Basketball Association during national telecasts, but will retain local sponsorship of approximately 13 teams in the league. A Miller representative said its decision did not result from the lockout that has shortened the NBA season. “It didn’t prove as useful to us as we had hoped,” Scott Bussen said of Miller’s sponsorship. “It’s not as effective as working with teams in key markets.” Starcom Media Services, Chicago, is Miller’s media agency.
TN Wants $60 Mil. From Publicis
CHICAGO–True North Communications has filed a claim with the London Court of International Arbitration seeking $60 million in damages from French agency network Publicis. The December merger of Publicis Communication and Publicis S.A. left True North with an 8.8 percent stake in the combined company, replacing its previous 26.5 percent stake in Publicis S.A. In its filing with the court, True North argued that the 8.8 percent stake is an “inadequate exchange.”
Ad Council Veteran to Depart
NEW YORK–Ruth A. Wooden will leave her post as president of the Advertising Council this summer after nearly 12 years. Wooden, 52, who described her role as “the best job in advertising,” is the third president and CEO of the Ad Council, founded in 1942. The group, which links agencies and nonprofit causes, raised almost $1 billion in donated advertising for public service campaigns during 1998. Gregory Coleman, 1998-1999 chairman of the council and president, U.S. magazine publishing at Reader’s Digest, said Wooden will serve as a consultant after her departure. A search for a successor is under way.
Intel to Launch Pentium III Chip
NEW YORK–Intel will launch Pentium III, its latest microprocessor chip, with a big marketing push via Messner Vetere Berger McNamee Schmetterer/ Euro RSCG. Although Intel has purchased time during the Super Bowl XXXIII telecast on Jan. 31, company officials declined to say whether it would be used to support the new brand. Most of the launch budget will pay for TV and Web ads focusing on the chip’s Internet capabilities, said Jami Dover, vice president of Intel’s sales and marketing group. Pentium III will replace Pentium II as the company’s premiere product.
As expected, Mike Lotito will resign from his post as general manager of technology at Ammirati Puris Lintas, New York [Adweek, Dec. 21]. Lotito, whose departure is effective Jan. 29, said he is considering options at Internet-based firms. He was director of client services until an agency reorganization in November Grey Advertising co-founder Arthur Fatt, 94, died Jan. 12 after a long illness. He and the late Lawrence Valenstein founded the agency in 1921, naming the company for the color of the walls of its third-floor walk-up office. A memorial service will be set at a later date South Korea’s Daewoo Group said it will consolidate its $100 million domestic advertising account at Seoul’s Korad Advertising. Daewoo previously used five agencies: Korad, Senyon Advertising, Wellcom, Hancom and Keosun Advertising Carat North America has formed an alliance with Toronto-based David Cairns and Co., a Canadian media planning and buying agency. The alliance is Carat’s second in Canada, following a deal with Carat Stratagem in Montreal last June … WPP Group purchased a 20 percent stake in Dallas-based direct marketing firm Brierley & Partners, which develops loyalty programs for clients such as Blockbuster and United Airlines. Terms of the cash deal were not available. Brierley, with offices in Los Angeles, Chicago, New York, London, Tokyo and Hong Kong, had billings of $220 million last year Ammirati Puris Lintas’ Chicago office acquired Columbian Advertising, a $60 million direct and promotion shop to be renamed Columbian/APL. Terms were not disclosed Berry-Brown Advertising executive creative director Greg Lane has left the Dallas shop to become executive producer for the $600 million McDonald’s account at DDB Needham, Chicago. DDB has wanted to fill the post since late 1997 H.E. Butt Grocery, San Antonio, consolidated its $7-8 million media account at hometown shop The Atkins Agency after a review, beating The Richards Group and Gugel Advertising, both Dallas, and The Parker & Wood Association and Mann & Mann, both San Antonio Harris Drury Cohen, Fort Lauderdale, Fla., was tapped by IMX Pharmaceuticals to handle national ads for two product lines, estimated at $3 million.
New York Festivals Lauds Shops