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SAN FRANCISCO Hub Strategy and Communication has launched a campaign for all-news radio station KCBS 740 AM here, using real news events to show how quickly life changes.
The campaign, which consists of TV, print, radio and billboards, broke over the last two weeks in the Bay Area. It depicts present-day events that have people talking, said Tom Stryker, office manager at the independent San Francisco agency.
The media budget was estimated at $2 million. The print ads are running almost daily in the San Francisco Chronicle; television ads are airing on KPIX-TV.
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