Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's U.S. operations.
Lee Newman, most recently president of Ogilvy in Chicago, becomes U.S. CEO at Mullen Lowe. He'll be based in Los Angeles and manage offices in Boston, New York, Los Angeles and Winston-Salem, N.C. He'll start in mid-June.
All told, Mullen Lowe employs about 670 staffers in the U.S., the bulk of whom are in Boston (about 400). The next-biggest office is Winston-Salem (150), followed by Los Angeles (100) and New York (20). Collectively, the offices generate more than $120 million in revenue.
Newman has spent the past three years at Ogilvy. Before that, he was a managing director at Wieden + Kennedy in Amsterdam, and earlier in his career he worked with Leikikh at Fallon.
In making the hire, Leikikh cited Newman's agency pedigree and operational experience, adding that he has more than a decade of "luxury automotive experience on BMW and Audi, which means our Acura clients will benefit immediately from his expertise."
Acura is the biggest account at the Los Angeles office, which Mullen opened in 2013 after it won the business.
Beyond Mullen Lowe, the Mullen Lowe Group includes Lowe Profero, Campbell-Ewald and shopper marketing unit Lowe Open.