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Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.
The shift of brands like Sharpie, Paper Mate, Rubbermaid, Irwin, Lenox and Calphalon comes after Newell Rubbermaid's $15 billion acquisition of Jarden Corp. in December. It only impacts those legacy brands awarded to BBH in 2013 and not other products in Jarden's portfolio like Sunbeam, Rival or Mr. Coffee.
There were rumors of client dissatisfaction with BBH last month when Newell moved global PR responsibilities to WPP's Cohn & Wolfe unit.
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