New Zealand Seeks U.S. Tourism Shop

Look for a big push in 2010 to lure U.S. travelers to the other land down under.

Air New Zealand and Tourism New Zealand said they are seeking “a midsize creative agency to develop a multiplatform campaign.”

No budget was disclosed. The tourism office has in recent years spent $1-2 million annually in U.S. measured media, per Nielsen. It has teamed up with various local agencies for domestic assignments. There is no measurable U.S. ad spend for the airline brand.

Tourism and/or airline experience are preferred, and agencies should be based in Los Angeles.

Credentials will be accepted through Jan. 8, 2010, with pitches to follow thereafter once a field of five shops is set. The winner will work closely with internal marketing staff to integrate both the Air NZ and Tourism NZ brands into campaigns.

Air NZ’s Heidi Knack ( is the principal client contact.