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By Angela Dawson
LOS ANGELES–The New Zealand Tourism Board has launched a review for an agency to handle its estimated $2-3 million advertising and promotions account.
‘We’re taking a look at our marketing activities,’ said Gregg Anderson, marketing manager at the tourism board’s Santa Monica, Calif., office. ‘We’re talking to a hand-picked group of Southern California agencies.’
Incumbent Franklin Stoorza, a San Diego-based public relations agency with an advertising division, has been invited to participate in the current review.
‘We’re looking for a combination of creative services including advertising and promotional work,’ Anderson explained.
The contenders include shops with travel and tourism experience as well as a promotional marketing background.
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