By Angela Dawson
LOS ANGELES–The New Zealand Tourism Board has launched a review for an agency to handle its estimated $2-3 million advertising and promotions account.
‘We’re taking a look at our marketing activities,’ said Gregg Anderson, marketing manager at the tourism board’s Santa Monica, Calif., office. ‘We’re talking to a hand-picked group of Southern California agencies.’
Incumbent Franklin Stoorza, a San Diego-based public relations agency with an advertising division, has been invited to participate in the current review.
‘We’re looking for a combination of creative services including advertising and promotional work,’ Anderson explained.
The contenders include shops with travel and tourism experience as well as a promotional marketing background. Anderson declined to name the shops.
In the past, the tourism board’s marketing activities have mainly focused on promotional projects accomplished in partnership with airline and tour companies. The agency selected will take the lead in future promotional efforts, Anderson said.
A winner is expected to be named by the end of the month.
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