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NEW YORK At least three New York shops are set to present creative ideas this week in a review for Thomas’ English Muffins, a brand whose ad budget has plummeted since 2000.
Interpublic Group’s Avrett Free Ginsberg, WPP Group’s Klamath Communications and independent Seiter & Miller Advertising are vying for the account, formerly with Bates USA in New York, sources said.
According to a letter from the client, finalists will present print and point-of-sale campaigns that aim to drive awareness to Thomas’ line of Hearty Grains muffins.
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