New York Unveils Licensing Program

NEW YORK NYC Marketing introduced Wednesday a global merchandise licensing program, marking the first time New York’s intellectual property has been centralized under one authority.

Specifically, the program offers product licensing rights to its collective intellectual property, representing and supporting New York City agencies including the Fire Department, Police Department, Department of Parks and Recreation, Taxi and Limousine Commission, Department of Sanitation, Department of Transportation and the Mayor’s Office of Film, Theatre and Broadcasting. NYC Marketing, the official marketing office for the City of New York and exclusive agent for city trademarks, logos and other intellectual property, will also manage existing licensees already under contract.