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They’re unfriendly. They know everything. And they’re better than you are. A new campaign for Verizon SuperPages draws on these infamous stereotypes of New Yorkers to raise awareness of the directory’s latest edition.
Created by Kirshenbaum Bond & Partners in New York, the outdoor campaign broke last week in conjunction with the SuperPages August launch.
The ads address typical Manhattan attitudes, from elitism—”More numbers than a Park Avenue socialite”—to superiority complexes—”With this much information at their disposal, maybe New Yorkers do know everything.”
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