New York Lottery Drops Longtime Agency DDB

McCann N.Y. wins creative account, as UM lands media

McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said.

IPG's media network partner UM landed media responsibilities on the account, where annual media spending approaches $50 million.

NY Lottery officials said no decision has been made while McCann reps declined to comment, as did execs at other agencies in the review.

In April, the New York State Gaming Commission launched a review for the business, which has been handled by DDB for 23 of the past 26 years. The incumbent was considered a front-runner because of its longstanding relationship with the lottery business and award-winning work.

Since the review was launched, however, DDB N.Y. chief creative officer Matt Eastwood left to join JWT as worldwide CCO and longtime DDB lottery account leader Leo Mamorsky moved to join FCB Garfinkel as a group management director, in a bid to increase that agency's odds in the review. (FCB Garfinkel chief Lee Garfinkel knows the New York State Lottery business after serving as chairman and CCO at DDB from 2003 until 2009.)

The RFP process began with a series of question-and-answer sessions, followed by final presentations in late summer. There were separate pitches for the creative and media assignments.

UPDATE: On March 4, 2015—nearly four months after Adweek reported this news—a Gaming Commission representative confirmed the selection of McCann Erickson and UM for creative and media responsibilities, respectively, noting that the team had signed a five-year contract with the commission.