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Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X consumers.
The company tapped Anomaly, MediaVest and Weber Shandwick for creative, media and marketing communications/PR, respectively, a New York Life representative confirmed late Monday. Those agencies will now collaborate on an integrated campaign for next year.
Havas Worldwide was the creative incumbent, while Assembly handled media planning and buying.
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