New York In Dell Factory, a white, futuristic

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New York In Dell Factory, a white, futuristic space, visitors can sit down at a large drafting table lit by a red desk lamp to customize their own computers. Located on Dell Island in Second Life, this somewhat sparse space is where the virtual and real worlds intersect thanks to a unique service: Each machine is delivered to a visitor’s real home—reinforcing Dell’s brand distinction of customized computers.

Dell hopes the factory can win over Second Life residents wary that corporate enthusiasm will result in a community dominated by advertising.

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